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Logic will get you from A to B.
Imagination will take you everywhere.
~Albert Einstein
Writing copy with Creativity.
/*A thread*/
Imagination will take you everywhere.
~Albert Einstein
Writing copy with Creativity.
/*A thread*/
Creating great copy requires creativity just like any other field.
Having knowledge on a variety of subjects gives one creative ideas.
This is what is referred to as General knowledge.
Having knowledge on a variety of subjects gives one creative ideas.
This is what is referred to as General knowledge.
The experiences and information that comes with this attitude of curiosity,
Increases your ability to come up with ideas that make good copies.
If you’re into activities such as creative writing or art,
You can relate to this better.
Increases your ability to come up with ideas that make good copies.
If you’re into activities such as creative writing or art,
You can relate to this better.
Most of the work you produce is usually a function of past experiences.
Imagine if all this knowledge wasn’t there,
How easy would it be to come up with your creations?
Imagine if all this knowledge wasn’t there,
How easy would it be to come up with your creations?
This isn't to say that you have to be a poet, fictional writer, or literary expert to write a good copy.
All you need is a basic understanding of English (or whatever language you want to write your copy) to start writing a sales copy.
All you need is a basic understanding of English (or whatever language you want to write your copy) to start writing a sales copy.
However, you need a know-it-all attitude to get the juices flowing.
When I started as a copywriter, I read advertisements on the pages of magazines and newspapers.
I even went as far as keeping them.
When I started as a copywriter, I read advertisements on the pages of magazines and newspapers.
I even went as far as keeping them.
At the time, I didn't understand what I was looking at;
I couldn't decipher what technique was used or why a certain word was favoured by the writer.
But I kept on reading them anyway.
Month's later, this body of knowledge came in handy.
I couldn't decipher what technique was used or why a certain word was favoured by the writer.
But I kept on reading them anyway.
Month's later, this body of knowledge came in handy.
The second knowledge needed to create effective copy is specific knowledge.
This kind of sounds straightforward right?
But I will bid you hold your horses on this one.
Specific knowledge here refers to having enough knowledge of the product you're selling.
This kind of sounds straightforward right?
But I will bid you hold your horses on this one.
Specific knowledge here refers to having enough knowledge of the product you're selling.
Acquiring enough specific knowledge about the product you're selling inspires confidence in the customer.
That way, they believe you know what you're selling and they're not throwing their money away.
Specific knowledge also involves knowing your target customer.
That way, they believe you know what you're selling and they're not throwing their money away.
Specific knowledge also involves knowing your target customer.
If what you're selling doesn't meet their needs,
You won't get them to take the action you want, which is to buy your product.
When you understand your customer base,
Creating a copy that resonates with them (which is of absolute importance) becomes really easy.
You won't get them to take the action you want, which is to buy your product.
When you understand your customer base,
Creating a copy that resonates with them (which is of absolute importance) becomes really easy.
One last point about acquiring specific knowledge of a product is this:
Understand the nature of the product you’re selling.
What does this mean? I will explain.
Products are dynamic and so is the way their copy is written.
Let us make an example of a PC.
Understand the nature of the product you’re selling.
What does this mean? I will explain.
Products are dynamic and so is the way their copy is written.
Let us make an example of a PC.
In today’s digital age, it's important to own at least one PC.
Everything is happening online these days and in a few years,
The most important technical skill will be the ability to use one.
Everything is happening online these days and in a few years,
The most important technical skill will be the ability to use one.
However, if I want to sell the PC,
It won't do me a lot of good if I approach my prospect and say,
“buy this PC today to avoid poverty tomorrow”.
The nature of PC's is such that when the need for them arises, customers can easily approach any store to get one.
It won't do me a lot of good if I approach my prospect and say,
“buy this PC today to avoid poverty tomorrow”.
The nature of PC's is such that when the need for them arises, customers can easily approach any store to get one.
Just highlighting its important features will get the customer to come running when they need a PC.
This is true especially if you make frequent contact with them.
This is true especially if you make frequent contact with them.
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