Just because people you know haven’t heard of SB19 but have heard of that other boygroup doesn’t mean SB19 doesn’t have good marketing. Most of my FB friends know SB19 & have liked their FB page. People from work, previous work colleagues & staff know them too. @SB19Official

Hwag tayong mapagpatol sa kung anu-anong opinyon na hindi naman based sa actual data. Dahil dyan panghihinaan na tayo?

All we need is to focus on what we need to do. If you’re tired of streaming, etc edi magpahinga ka. Wala pumilipilit sayo. @SB19Official

Kung hindi nila kilala SB19 edi good, it’s time for you ipakilala boys sa kanila.

In this day & age, commercials & ads can only do so much.. limited ang reach nyan lalo na ngayon ang daming content sa social media.

Iba pa rin ang ‘word of mouth’

@SB19Official

Also kahit gaano kagaling pa marketing at branding ng iba, SB19’s story will always be their greatest marketing tool. Walang tatalo dyan.

Go to google & look for Seth Godin, read his blog, read his book ‘All Marketers are Storytellers’

@SB19Official

And telling a compelling story & being consistent in telling it across platforms, is something you cannot rush.

Marketing strategies vary depending on the vision & both short term & long term goals. Hindi yan basta nagpost ka ng ads.

@SB19Official

Bago kumuda magtanong sa marketing expert na expert sa industry na ginagalawan ng SB19. Baka naman marketing person yan na nasa FMCG or what jusme hwag ganon.

Tsaka hwag naman yung nagpupublish na expert sya pero hindi mo sure kung totoo ba.

@SB19Official

Also, palagay nyo ganon kabobo SonyPH para hindi nila gawan ng maayos na marketing strategy yung album? Yung MV, at kung anu-ano pa? Jusme naman sa tagal na nilang ginagawa yan.

Also, they’re operating in an entirely different landscape (hello, pandemic?!) @SB19Official

Priorities of people are changing, especially when it comes to spending their money in buying non-necessities (like an album?!)

Not sure about the behavior of people when it comes to streaming music but that’s something you have to study to justify any marketing investment

To reach casual listeners - you go to radio stations (w/c they are doing), do interviews (w/c they are doing), participate in shows (w/c they are doing).. so ano pa bang magic gusto nyo?

@SB19Official

And don’t even think for a moment na hindi nila ginawan ng plano yan. For sure before they even finalised the contract w/ SB19 nakalatag na yan. That’s how professionals do it. Before you even enter an agreement, all details are discussed, scrutinised & approved. @SB19Official

Also, pansinin nyo pag napost kayo ng twt na negative or may doubt sa mga nangyayari you’ll find the same people latching on to your twt & making you feel even worse about the whole thing.

Kasi naghahanap sila ng kakampi nila.. hindi kakampi ng boys.

@SB19Official

Our boys deserve better from us. They don’t deserve doubts. They deserve our support whatever it is they’ve decided to do. Hindi sila minors para madaya pa. May sarili silang isip at desisyon sa buhay.

Any long term success takes time. Matuto tayo maghintay.

@SB19Official

Hwag nyo ko hawakan nangangagat ako today..

Hahahahaha

@SB19Official