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Bear a Brand: Branding 101
~a thread ~
~a thread ~
a) branding para sa mga b*** by Gem Ausa
(branding for dummies)
(branding for dummies)
importance of branding
- para unahin
- para makasama
- para sa'yo
- para unahin
- para makasama
- para sa'yo
6 steps para piliin ka: (in terms of products)
- what is your purpose?
- what is your product/talent?
- what makes you unique?
- what are your assets?
- what do you want to say?
- who do you want to talk to?
- what is your purpose?
- what is your product/talent?
- what makes you unique?
- what are your assets?
- what do you want to say?
- who do you want to talk to?
there are many diff kinds of claims but if your brand is claiming to be no.1, you'll have to prove it via market research and a lot of other things - Pam Bama
how to sell a personality:
- how you look like / visual appeal (colors can affect how others perceive you)
- your reach: are you relatable to the masses?
- how you look like / visual appeal (colors can affect how others perceive you)
- your reach: are you relatable to the masses?
each app also ties in with its own branding - its purpose, how it will serve the people who download the app
everybody can be an influencer, you just have to realize how unique and authentic you are from others <3
b) branding 101 for traditional advertising by Pam Bama
" there's a reason for every season! "
sometimes, no matter how clear cut your life is, there will be some curveballs thrown your way
sometimes, no matter how clear cut your life is, there will be some curveballs thrown your way
traditional advertising - print ads (newspaper), radio commercials, broadcasts (tv ads), billboards, lampost banners
**anything that is not online
digital advertising - social media ads
**anything that is not online
digital advertising - social media ads
the brand key - defines what a brand stands for
[ aka brand sprint ]
what are their brand values
[ aka brand sprint ]
what are their brand values
the 4-Box Brand Key
4) our consumer
3) brand purpose (why)
2) discriminator (how)
1) brand personality & values
4) our consumer
3) brand purpose (why)
2) discriminator (how)
1) brand personality & values
how do you translate these into creative materials?
< the creative development process >
1) client briefing
2) research
3) challenge meeting
4) creative briefing
5) creative development
6) client presentation (& revisions)
7) final approval / asc clearances
8) production
< the creative development process >
1) client briefing
2) research
3) challenge meeting
4) creative briefing
5) creative development
6) client presentation (& revisions)
7) final approval / asc clearances
8) production
OIICO
O-bjective
I-ssue
I-nsight
C-hallenge
O-rganizing Idea (what is the agency's way forward)
O-bjective
I-ssue
I-nsight
C-hallenge
O-rganizing Idea (what is the agency's way forward)
RTBs = reasons to believe
everything in advertising is based on a well-thought-out plan carried out by a team of brilliant planner, accounts people and an entire creative team
you should always welcome change wholeheartedly because they will eventually work in your favor
end of thread! 
