Bear a Brand: Branding 101
~a thread ~
a) branding para sa mga b*** by Gem Ausa
(branding for dummies)
importance of branding
- para unahin
- para makasama
- para sa& #39;yo
6 steps para piliin ka: (in terms of products)

- what is your purpose?
- what is your product/talent?
- what makes you unique?
- what are your assets?
- what do you want to say?
- who do you want to talk to?
there are many diff kinds of claims but if your brand is claiming to be no.1, you& #39;ll have to prove it via market research and a lot of other things - Pam Bama
how to sell a personality:
- how you look like / visual appeal (colors can affect how others perceive you)

- your reach: are you relatable to the masses?
each app also ties in with its own branding - its purpose, how it will serve the people who download the app
everybody can be an influencer, you just have to realize how unique and authentic you are from others <3
b) branding 101 for traditional advertising by Pam Bama
" there& #39;s a reason for every season! "

sometimes, no matter how clear cut your life is, there will be some curveballs thrown your way
traditional advertising - print ads (newspaper), radio commercials, broadcasts (tv ads), billboards, lampost banners

**anything that is not online

digital advertising - social media ads
the brand key - defines what a brand stands for

[ aka brand sprint ]

what are their brand values
the 4-Box Brand Key

4) our consumer
3) brand purpose (why)
2) discriminator (how)
1) brand personality & values
how do you translate these into creative materials?

< the creative development process >

1) client briefing
2) research
3) challenge meeting
4) creative briefing
5) creative development
6) client presentation (& revisions)
7) final approval / asc clearances
8) production
OIICO

O-bjective
I-ssue
I-nsight
C-hallenge
O-rganizing Idea (what is the agency& #39;s way forward)
RTBs = reasons to believe
everything in advertising is based on a well-thought-out plan carried out by a team of brilliant planner, accounts people and an entire creative team
you should always welcome change wholeheartedly because they will eventually work in your favor
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