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WHAT WE CAN DO BETTER IN LOCAL NEWS
1. Feature A Broader/More Diverse Group of Voices
We serve everybody. We should see everybody. We should care about everybody.
That's why diverse hires matter in the newsroom.
1. Feature A Broader/More Diverse Group of Voices
We serve everybody. We should see everybody. We should care about everybody.
That's why diverse hires matter in the newsroom.
WHAT WE CAN DO BETTER IN LOCAL NEWS
2. Be Transparent/Explain What We Do
Let's be honest: We have a trust issue.
Don't just tell viewers what you know. Tell them how you found out.
Be open about what we do and WHY we do it.
It breeds trust.
2. Be Transparent/Explain What We Do
Let's be honest: We have a trust issue.
Don't just tell viewers what you know. Tell them how you found out.
Be open about what we do and WHY we do it.
It breeds trust.
WHAT WE CAN DO BETTER IN LOCAL NEWS
3. Put Things In Context
It's not enough to simply tell people what happens each day.
It's our job to put things in context, to help people understand what's happening in the community.
Is something a rarity? Or a trend?
We should know!
3. Put Things In Context
It's not enough to simply tell people what happens each day.
It's our job to put things in context, to help people understand what's happening in the community.
Is something a rarity? Or a trend?
We should know!
WHAT WE CAN DO BETTER IN LOCAL NEWS
4. Hold Powerful Accountable
We're not PR people for politicians.
It's our job to question them.
Force them to explain decisions.
Stand up for those impacted by policy.
And most importantly: Expose how they might abuse power/taxpayer money.
4. Hold Powerful Accountable
We're not PR people for politicians.
It's our job to question them.
Force them to explain decisions.
Stand up for those impacted by policy.
And most importantly: Expose how they might abuse power/taxpayer money.
WHAT WE CAN DO BETTER IN LOCAL NEWS
5. Follow Up/Don't Let Things Go
We chase shiny things.
But some stories we *can't* let go. They're too important.
We must latch onto stories that truly matter and see them through.
5. Follow Up/Don't Let Things Go
We chase shiny things.
But some stories we *can't* let go. They're too important.
We must latch onto stories that truly matter and see them through.
WHAT WE CAN DO BETTER IN LOCAL NEWS
6. Shine Light
We do so many shows we're drawn to what's easy.
Press releases.
Crime stories.
One-stop shops.
But what do we miss chasing the quick-turn?
That which remains in darkness, desperately needing our cameras to bring it light.
6. Shine Light
We do so many shows we're drawn to what's easy.
Press releases.
Crime stories.
One-stop shops.
But what do we miss chasing the quick-turn?
That which remains in darkness, desperately needing our cameras to bring it light.
WHAT WE CAN DO BETTER IN LOCAL NEWS
7. Consider 'Who Cares?'
Watch a newscast.
Consider --
* Was that segment needed?
* Was that story needed?
* Was that sentence even needed?
Respect the viewer's time.
If you can't answer why someone should care, keep trying.
7. Consider 'Who Cares?'
Watch a newscast.
Consider --
* Was that segment needed?
* Was that story needed?
* Was that sentence even needed?
Respect the viewer's time.
If you can't answer why someone should care, keep trying.
WHAT WE CAN DO BETTER IN LOCAL NEWS
8. Stop Beating Our Chest Without Reason
We demanded an answer...to this question no one needed answered.
We were the first to the scene...by 11 seconds.
We were the only station at this story...that wasn't really newsworthy.
Just silly.
8. Stop Beating Our Chest Without Reason
We demanded an answer...to this question no one needed answered.
We were the first to the scene...by 11 seconds.
We were the only station at this story...that wasn't really newsworthy.
Just silly.
WHAT WE CAN DO BETTER IN LOCAL NEWS
9. Innovate Smartly
People 'get this news' on their phone.
We're a product.
If we're gonna survive, we have to offer what news-on-the-phone doesn't.
Innovation is key.
But re-creating what people get on Facebook/Twitter won't be enough.
9. Innovate Smartly
People 'get this news' on their phone.
We're a product.
If we're gonna survive, we have to offer what news-on-the-phone doesn't.
Innovation is key.
But re-creating what people get on Facebook/Twitter won't be enough.
WHAT WE CAN DO BETTER IN LOCAL NEWS
10. Be Essential
This is the most important of all.
We have to find a way to be so relevant to our viewer's life that they find our newscast an ESSENTIAL part of their day.
We've got to make it matter.
#WriteLikeYouTalk
10. Be Essential
This is the most important of all.
We have to find a way to be so relevant to our viewer's life that they find our newscast an ESSENTIAL part of their day.
We've got to make it matter.
#WriteLikeYouTalk
