Twitch Streamers met Ogilvy's recent Burger King campaign on their channels with a lot of hostility.

Burger King hijacked the donations (in which they read out your message) to some popular streamers with $5 donations.

Tip-toeing around Streamer Ad Rates for fractions on the $

This led to a lot of negativity on the platform and was actually an unethical way to collab with influencers.

Some streamers even called out Burger King and some chats dog-piled the brand.

Lesson?

Reach out to work with influencers on mutually beneficial agreements.

For a scope of view - Burger King would donate $5 and read items off their menu to thousands of people.

Typically, a larger donation would bring less hostility...

I'm sure they knew they crossed an ethics line when it turned on them, and fast

@JakeSucky host of @talk_esports was the inspiration for this tweet series.


Marketers we've gotta do better and understand the crowd...