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We say this a lot about #SEO: If you don't pick good keywords, then it won't matter how good your content is.
So how can you find great keywords? Here's one idea...
So how can you find great keywords? Here's one idea...
Figure out what your content competitors are already ranking for, and see if those topics are a good fit for you.
1) Google for terms related to your business or content goals.
Some examples might be "what is" or "how to" content.
Some examples might be "what is" or "how to" content.
2) Look for results from URLs that seem to be more direct content competitors.
A direct competitor may not be a broad, well-known site. It might be a niche site with a similar product or focus as yours.
A direct competitor may not be a broad, well-known site. It might be a niche site with a similar product or focus as yours.
3) Take their root URL and paste it into @ahrefs' site explorer. Then click on the "organic keywords" tab on the left, and filter for high volume keywords (of at least 500).
Why this strategy? Because it helps you find topics from competitors that you know users are already searching. Learn more about this and other keyword strategies: https://www.growthmachine.com/blog/keyword-research?utm_source=twitter&utm_medium=social&utm_campaign=gm
