Customer development, research, and user interviews are critical to every business, and I& #39;ve been trying to improve my own process.

Here& #39;s a little brainstorm on customer development.

If this helps one person, mission accomplished. https://abs.twimg.com/emoji/v2/... draggable="false" alt="😎" title="Lächelndes Gesicht mit Sonnenbrille" aria-label="Emoji: Lächelndes Gesicht mit Sonnenbrille">

The Mom test is a great framework:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">Talk about their life instead of your idea

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">Ask about specifics in the past instead of generics or opinions about the future

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">Talk less and listen more https://www.amazon.com/Mom-Test-customers-business-everyone/dp/1492180742">https://www.amazon.com/Mom-Test-...

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">Pre-plan the top 3 things you want to learn from someone.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">Keep doing customer development until you stop hearing new information.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">Have two people in any meeting: one leading questions and one taking notes.

Questions to dig into feature requests:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">Why do you want that?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">What would that let you do?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">How are you coping without it?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">How would that fit into your day?

Questions to dig into emotional signals:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">That seems to really bug you - I bet there’s a story here.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">What makes it so awful?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">Why haven’t you been able to fix this already?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">You seem pretty excited - is that a big deal?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">It’s easier to guide a conversation and stay on track if you have an existing set of beliefs that you’re updating vs. taking new notes every time.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▫️" title="Weißes kleines Quadrat" aria-label="Emoji: Weißes kleines Quadrat">Great meetings don& #39;t involve people complimenting you or your idea. They end with “can we buy the prototype?”