Watching #WhytePovetkin again. It is an absolute disaster for most parties. Fury-Wilder WBC thing has gone for a burton. Dec rematch, not a given, means nothing for either until well into 2021. Sky pushed an average heavyweight as PPV quality and he got hammered by a 40-year-old.
Joshua aside, Sky and Matchroom have failed to develop a genuine PPV star so will have to produce stacked multi-fight cards--the ones Frank Warren used to do followed by a US card on the same night--or abandon PPV, again, and start from scratch.
As for BT, the Frampton effect aside the numbers aren't adding up and boxing has always made TV execs nervous as you cannot guarantee the best fights on a regular basis, and even if you make them they could be awful spectacles. Plus the promoters seem to actively block fights.
Matchroom's US expansion hasn't really taken off, in the meantime they've taken their eyes of the ball over here. "Free" Sky shows are infomercials for PPV. If boxing could work again on terrestrial TV then it can regain its place in UK sport.
The money might not be there, and boxing makes TV execs nervous, but when it is free-to-air the figures are generally very solid. Pretty much every sports fan wants to watch boxing yet not all are prepared to pay handsomely for it. The current model is untenable.
Football etc. Will be fine post-Covid. You really need to get things right in boxing to develop the sport and too many people keep getting things wrong. There is a thirst for boxing yet the people at the top act like Immortan Joe. "Do not, my friends, become addicted to water."
I've ditched both Sky Sports, and my entire package, as well as BT. I love watching good quality live boxing. If they can ever deliver it again on a regular basis I'll sign back up. But enough is enough. I'm going to be one of those boring "I only watch old fights" types.
I'm not invested in either side of the divide. I just can't help but feel that the sport of boxing in the UK has been left in the hands of Basil Fawlty and Swiss Toni.
I probably sound ridiculously pessimistic, but we are entering uncertain times and people may look at the products on offer and decide to spend money elsewhere. Fewer shows means you can't develop these big narratives. You just have make the fights sooner than anticipated.
Oh, and to help facilitate all that tell the ABC gang to "**** off" if they put up barriers, as they are a massive drain on the sport. They leech from everyone, from the local authorities right the way down the chain.
You can follow @Terryboxing.
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