Conversations on “going global” with regards to Kpop has always been little more than a covert way to position or reposition White Americans as the apex global consumer from day 1. Kpop has always been global, idols began making commercial inroads globally since the early ‘00s.

H.O.T. & Shinhwa sold 100s of thousands of CDs across Asia during their peaks & these peaks took place during times of massive political tension & without the help of social media. BoA, TVXQ, Kara & Girls’ Generation made similar waves a decade later. Super Junior, SHINee..

& U-KISS all had amassed & still do have large fanbases all along South America & different Spanish & Portuguese speaking territories. Why aren’t THOSE audiences considered equally as profitable or as crucial market shares in comparison to NYC or LA?

Why is there so much emphasis placed on Korean idols collaborating with White American pop-stars when so many idols frequently make music based on the work of their Black, Latino and/or other East Asian counterparts in the 1st place?

Why is there so much emphasis placed on Korean idols collaborating with White American pop-stars when multiple different Black & Latino musicians have publicly showed massive interest? Why hasn’t Super Junior’s work in Spanish been as widely deconstructed or discussed when..

.. the US itself is home to over 41 million Spanish speakers alone? Why aren’t Spanish speakers seen as a critical audience to appeal to, too? India has shown touring potential for Kpop for several years & is home to 1.3 Billion people, why hasn’t that been explored more?

Why is it that when we talk diversity within Kpop fandom & audiences, we place emphasis on the diversity of Non-Asian fandom & audiences versus the immense diversity that exists within Asian audiences already? Why do we keep centering White USians in covos about Korean Pop?