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Here's a secret no one tells you — just getting an A-List athlete or celebrity to join your startup won't magically help your message resonate with your audience
Your messaging is likely flawed & celebrities can't solve that problem for you...
But you can, with this Thread
Your messaging is likely flawed & celebrities can't solve that problem for you...
But you can, with this Thread
1/ Whether bc of @thegameplanshow's content or bc I advise athletes, startups ask me how a famous cofounder can help amplify their brand
Getting noticed starts w/ messaging that resonates, with or without an A-Lister
Credit due: My techniques build off of @carynm650's framework
Getting noticed starts w/ messaging that resonates, with or without an A-Lister
Credit due: My techniques build off of @carynm650's framework
2/ Messaging is key for nailing acquisition, hiring, funding, press & generating evangelism
Why do so many startups get it wrong? They forget customer's natural state is Apathy
Just bc you live a problem every day, doesn't mean anyone else cares about it. You have to make them.
Why do so many startups get it wrong? They forget customer's natural state is Apathy
Just bc you live a problem every day, doesn't mean anyone else cares about it. You have to make them.
3/ RELEVANT
By its nature your startup is not relevant. Size + reach gives big companies relevance. You need to fight for customer attention
Clarity in your ask is key. CM asks "Is there a PO?" but it's about clear value-exchange. Message resonates when you've articulated value
By its nature your startup is not relevant. Size + reach gives big companies relevance. You need to fight for customer attention
Clarity in your ask is key. CM asks "Is there a PO?" but it's about clear value-exchange. Message resonates when you've articulated value
4/ Celebrity startups borrow relevance from their famous co-founder's brand to their advantage. People care for the startup bc they care about the co-founder
If you don't have that, you can even borrow relevance from your competition (read: feud). Prove why you'll take them down
If you don't have that, you can even borrow relevance from your competition (read: feud). Prove why you'll take them down
5/ INEVITABLE
You need to answer the WHY NOW? Investors ask this a lot but customers need to know this clearly too.
Should they be an early adopter or wait to see how you'll do? Proving you've built an inevitable solution can cut down conversion time, from intent into purchase
You need to answer the WHY NOW? Investors ask this a lot but customers need to know this clearly too.
Should they be an early adopter or wait to see how you'll do? Proving you've built an inevitable solution can cut down conversion time, from intent into purchase
6/ BELIEVABLE
Just bc your solution is relevant & inevitable, people won't automatically believe YOU'RE the right ppl to build it — celebrity co-founder or not
Every story you tell, every customer touch point, is a reminder that *only* can help realize the future you're selling
Just bc your solution is relevant & inevitable, people won't automatically believe YOU'RE the right ppl to build it — celebrity co-founder or not
Every story you tell, every customer touch point, is a reminder that *only* can help realize the future you're selling
7/ You'll know you've succeeded when your customers are evangelising & fighting your battles.
I've tweeted about cult digital media figures often but these brands became as powerful as they did
Because of their legions of avid fanboys who believe these heroes can do no wrong
I've tweeted about cult digital media figures often but these brands became as powerful as they did
Because of their legions of avid fanboys who believe these heroes can do no wrong
8/ SIMPLE
Why's all this in a graphic/tweet thread not a blog post? Because ain't nobody got time for that
When you know a topic super well you feel the need to delve into every minute details to do justice. DON'T!
The simpler your message, the stronger & faster it'll resonate
Why's all this in a graphic/tweet thread not a blog post? Because ain't nobody got time for that
When you know a topic super well you feel the need to delve into every minute details to do justice. DON'T!
The simpler your message, the stronger & faster it'll resonate
8/ Last key piece of getting your message to stick is repetition
@profgalloway does this esp well. He hits a topic first on his blog, then on 6 podcasts, then repeats on his own TV show, then covers it on CNN...
Just bc you said it, doesn't mean everyone heard it. Say it again.
@profgalloway does this esp well. He hits a topic first on his blog, then on 6 podcasts, then repeats on his own TV show, then covers it on CNN...
Just bc you said it, doesn't mean everyone heard it. Say it again.
9/ There's much more to write on effective messaging & communication but what I hope you leave on is that there's no silver bullet. And it's not set it & forget it.
You have to develop your messaging, same way you develop your product
With time, dedication and care.
Good luck!
You have to develop your messaging, same way you develop your product
With time, dedication and care.
Good luck!
