Trying to understand copywriting is hard.

Been binge listening to @amlewis4 podcast and his convo with @oliviercantin was especially useful in understanding how to write great copy.

Here’s a summary of what they spoke about https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔑" title="Schlüssel" aria-label="Emoji: Schlüssel">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥡" title="Essen to go" aria-label="Emoji: Essen to go">https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Nach unten zeigendes doppeltes Dreieck" aria-label="Emoji: Nach unten zeigendes doppeltes Dreieck">

Copywriting is using words to channel the right emotions.

Oftentimes copywriting feels like you need to pack as much information as you can for the user. Don’t.

Good copy is a combination of the principles of storytelling and channelling emotions.

Know your customer’s DNA. You want to know the market better than they know themselves.

Customer research is a tough but rewarding endeavour.

Ask yourself if you’re removing a painful problem or fulfilling a key desire?

Sometimes company founders can be too ingrained with their jargon and the competition.

As a founder, you have to be aware of the language you use.

Understand the customer avatar and live in their shoes. Know the difference between stated and actual preferences and desires.

My full notes here: https://www.yuejun.io/podcast-notes/ari-lewis-amp-oliver-cantin">https://www.yuejun.io/podcast-n...

To learn more about copywriting I would highly recommend @julia_saxena work and the book https://www.amazon.com/Great-Leads-Easiest-Start-Message-ebook/dp/B007I6MEUI">https://www.amazon.com/Great-Lea...

Link to the interview here: https://youtu.be/-Ew7xDI6E90 ">https://youtu.be/-Ew7xDI6E...