1 year ago today, Taylor Swift released her 7th studio album “Lover” to overwhelming success and critical acclaim. In this thread, we’ll be celebrating all of its records & achievements. #1YearOfLover

“Lover” debuted with 867,000 units sold in the US and over 3 MILLION adjusted units worldwide in its opening week, becoming the largest debut by far in 2019. It was the biggest debut for an album in the US since Taylor Swift’s own “reputation”.

On its first day, the album sold 2 MILLION consumption units globally, and opened with nearly 55 MILLION streams on Spotify, becoming the 2nd largest female Spotify streaming debut at the time! Taylor now holds the female Spotify debut record with #folklore .

The album spawned 3 top 10 Billboard Hot 100 hits, and all 18 tracks debuted on the Hot 100, breaking the record for most simultaneous entries on the chart by a female artist!

The album has since garnered over 3.5 BILLION streams on Spotify and YouTube alone, making it one of the highest streamed female albums of 2019!

Despite its massive debut, “Lover” still sustained impressive longevity, spending 18 weeks in the top 10 of the Billboard 200, and spending its entire chart run in the top 50! The album has since amasssed 7 MILLION units sold worldwide.

With “Lover”, Taylor Swift was awarded the Guinness World Record for best selling studio album of 2019. She also topped IFPI’s top selling artists list for the 2nd time!

The “Lover” era collected countless awards thanks to its critical acclaim, with 3 Grammy nominations, the #VMAs Video of the Year award for “You Need To Calm Down”, and 6 AMAs, including the prestigious Artist of the Decade award.

In conclusion, the #Lover era proved Taylor Swift as an unstoppable force in the industry, with acclaim and success a natural byproduct of the amazing art she created. #1YearOfLover