One set of professionals who haven't been examined properly in the Sushant Singh Rajput death case is Public Relations (PR) managers, an important cog in the wheel of Bollywood.
The Bollywood PRs handling Sushant and his work may hold answers to many key mysteries.

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I want to request people to not speculate about names of people. This is a general commentary and not about any specific person.
So, kindly do not target anybody because you might not be aware about individual contracts or underhand deals.
Hence I had to switch off comments.

Why are they so powerful?
The PRs are the critical connection between a Bollywood star and journalists. PRs also write press releases, organise press conferences etc.
Usually, it's impossible to speak or even get a response from a Bollywood star if it's not approved by a PR.

What we mostly ignore, is the fact that PR is a double-edged sword and cuts both ways.
Those who promote you, can also tarnish you.
One who plants nice stories about you, can also plant nasty blinds.
One who promotes you in the media, may bring you down too using the same medium.

There is a dark side to the Bollywood PRs that many are not aware of.
They are the first ones journalists call for gossip and "dope" about a star.
There's a set of PRs who specialise in bringing down people rather than promoting them and their skills are routinely exploited.

There's a whole group of Bollywood PRs who work completely under the table. They aren't engaged formally, no contracts are signed, no MoU, no mails. Yet, they are minting money in Bollywood.
Many are usually hired & fired over phone calls. Their appointments leaves no paper trail

Ask any insider and they will tell you how PRs are surreptitiously engaged to bring down a star by their professional rivals.
This has become a malignant cancer which has made Bollywood terminally ill and boosted the powers of the mafia cartels who tightly control the businesses.

This is the dark side of Bollywood that few talk about.
Who do you think planted the nasty blinds about Sushant Singh Rajput in news and entertainment websites?
Who continued to publicize the false #MeToo allegations about him despite zero evidence?
These are fingerprints of a PR

What! He (star) doesn't want to work in my movie?
(Immediately calls PR to plant a nasty gossip in the media)

What! She doesn't want to endorse my NGO?
Hello PR, can you intimidate him through the media please?

PR to reporter: I have gossip but don't tell nobody it came from me

An important thing to remember here that these clandestine operations are very difficult to track.
These phone calls are placed on WhatsApp or other online Calling Apps, freely available in the Playstore.
They don't leave a trace in the call records accessed by law agencies.

A bunch of PR professionals viciously targeted Sushant Singh Rajput during the final two years of his professional life. A cursory examination of the published press reports will tell you this.
Critical to note that most of these articles never carried the name of the journalist.

A nasty gossip published without the writer's name is a classic PR plant.
In most cases, these gossip items are written by the PRs themselves, along with a clickbait headline.
Most young content writers just cut-copy-paste these "dope" on their word documents without any thought.

Yes, you read it right.
Ask any cub PR and they will tell you how these so-called journalists don't even make an effort to change a few words from a PR press release. They just paste it and hit publish.
Some "journalists" even rebuke the PRs if a copy isn't written properly.

All the PRs who were professionally connected with Sushant Singh Rajput should be immediately questioned by CBI.
Remember none of them were formally contracted. But there were mails exchanged between them and Sushant.
Most of the mails might have been deleted from his inbox.

A forensic examination of Sushant's digital communication is a need of the hour.
Digital footprints stay even if someone deletes them. If agencies want, all such mails or messages may be retrieved. It's isn't hard.
Such retrievals are routinely done in terror investigations.

Don't know if you're reading.
This is important in the Sushant Singh Rajput case.
If evidence is deleted, witnesses run away & investigations reach a dead end, then this is one group of people who's needed.
These PRs know what exactly was happening with Sushant in his final days.

I will take a break for brunch.

I will be back to conclude the thread. In the last segment, I will tell you what exactly some PRs may have done to Sushant Singh Rajput in the last five years.
The exact nature of their crimes and why they should be grilled for leads in this case.

Here are what I think some PR persons might have done in the case of Sushant Singh Rajput. Their actions might have complicated the situation and put him under extreme mental pressure.
I also think that few PRs were acting like mafia agents and were out to destroy his career

(1) Posing as a friend & then passing on information to his enemies about his professional moves etc.

Sushant was an open-minded person. He would make friends easily. He never held back his thoughts. Some private conversations appear to have been leaked to his rivals & to media.

(2) Taking money from his rivals and sabotaging his career by giving out false and damaging information.

It has been alleged in the media that PR persons appointed by Sushant (or his producers) were deliberately giving out information to the press that harmed him professionally.

(3) Taking prestigious films away from him.

It's been alleged that information were passed out after casual, professional discussions where Sushant discussed his next move (Example: the next film he intends to sign).
In most cases he was removed from such films immediately after

(4) Echo chamber of his rivals.

If you have to put an idea into a man's head, then repeat it many times to him. If many people repeat the same idea, then a vulnerable man accepts it as gospel. This is a mind game & some people allegedly played it with him. This includes some PRs

(4)...From convincing that he needed medical help for being mentally unstable to not signing a film, some PRs played their part really well.
At one stage, Sushant listened to them blindly as he was under the impression that they were working for him and had his interests in mind.

(5) Acting as agents of enemy camp.

There were some PRs who were never contracted by Sushant or his producers. Yet, they went all out against him because he was a challenger to somebody or simply because he dared to defy a powerful producer. They planted false stories about him.

I believe that we know only a part of a sinister plan that had many players. Surely PR agents played an active part in it. It was a large conspiracy to bring him down. Some PRs definitely played a role in that. They ought to be questioned.
Thanks for reading.

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