This is actually a big reason why i don't believe that hiring out to big budget social media companies is part of start up.People will follow an account just to look at well curated photos (remember tumblr?) Those strategies don't convert sales or loyalty. Beautiful grids tho.

Big budget social media firms should be brought in once a base is established. Once the heart is there and to impress potential investors.

i literally have no idea where the start of this thread went and now Im MAD BUT this year I have been on the back end of some brands with 90-400k followers and they are selling less than some brands with 20-40k followers and that is what I came here to say.