“The purpose of these organized movements is partly to show support and appreciation for the artists, but also to express listeners’ discontent and disapproval of outdated customs and systems, such as the management of music awards.”+
“Sometimes streaming can also be an act of resistance against the existing social structure and systems that fans feel are unjust."+
“In addition to streaming services’ access and convenience, the desire for user agency is a critical reason why certain streaming services have become increasingly relevant and supported by users."+
Source: How music fans shape commercial music services: a case study of BTS and ARMY ( https://cpb-us-e1.wpmucdn.com/sites.uw.edu/dist/2/3760/files/2019/09/ISMIR2020_BTS-ARMY.pdf)