Read on Twitter
● From 200 to 700 followers
● 235.000 impressions
● 2.200 likes
● 424 RTs
All with just one Twitter thread.
There's no magical button to go viral, but I took a couple of calculated decisions that made the chances of virality higher.
Wanna see the breakdown?
● 235.000 impressions
● 2.200 likes
● 424 RTs
All with just one Twitter thread.
There's no magical button to go viral, but I took a couple of calculated decisions that made the chances of virality higher.
Wanna see the breakdown?
2/ Topic: use a PAIN point
I kinda know my audience's struggles around social and content and I knew this is something that they would be drawn to
I chose one very specific pain: style/format
Everybody wants their tweets to be seen, and the thread just helps on how to do that
I kinda know my audience's struggles around social and content and I knew this is something that they would be drawn to
I chose one very specific pain: style/format
Everybody wants their tweets to be seen, and the thread just helps on how to do that
3/ Format
As I said, format is queen.
Every tweet has the same composition
● A title to let you know what it is about
● 2 - 3 lines to add value
● All separated by spaces making it readable
As I said, format is queen.
Every tweet has the same composition
● A title to let you know what it is about
● 2 - 3 lines to add value
● All separated by spaces making it readable
4/ Branding
My personal branding has a visual edge: every graphic I make has the same color palette.
I could've just shared the screenshots as they were...
...Instead, I purposely added them with a background with my "brand" color.
This associates the content with my brand.
My personal branding has a visual edge: every graphic I make has the same color palette.
I could've just shared the screenshots as they were...
...Instead, I purposely added them with a background with my "brand" color.
This associates the content with my brand.
5/ Add examples
Show, don't tell.
I added examples of every type of "tweet format" that was mentioned.
But not from anybody.
I tagged 5 influencers that I know are very active on social hoping they would interact.
2/5 did, which helps with content distribution.
Show, don't tell.
I added examples of every type of "tweet format" that was mentioned.
But not from anybody.
I tagged 5 influencers that I know are very active on social hoping they would interact.
2/5 did, which helps with content distribution.
6/ Luck
Luck is always a factor on virality.
But luck only favors those who show up every day.
I've been tweeting EVERY DAY for the past 4 months, failing most of the times.
Shoot everyday, and once in a while, you will hit the target.
Luck is always a factor on virality.
But luck only favors those who show up every day.
I've been tweeting EVERY DAY for the past 4 months, failing most of the times.
Shoot everyday, and once in a while, you will hit the target.
7/ Bonus: quick recap
● Strategize first, publish second
● Write about a pain, something inspiring or actionable.
● Start with a punchline
● Add branded visuals
● Optimize picture sizes for twitter
● Get lucky
● Strategize first, publish second
● Write about a pain, something inspiring or actionable.
● Start with a punchline
● Add branded visuals
● Optimize picture sizes for twitter
● Get lucky
End/ What now?
If you liked this tweet, please go like and RT the first one so it reaches more people.
What would you like me to write about next?
If you liked this tweet, please go like and RT the first one so it reaches more people.
What would you like me to write about next?
