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Hi welcome to my ted talk and today we’ll be discussing. Why Beyoncé didn’t “Globalize” Afrobeats: 
A thread https://twitter.com/nypost/status/1294064269428953089
A thread https://twitter.com/nypost/status/1294064269428953089
Now before I start I’m just going to preface with, I am in no way an expert just a highly informed person on this particular subject . And there will be parts of this that have my PERSONAL OPPINION but the majority will be mostly facts and information.
LETS BEGIN.
LETS BEGIN.
Where do we begin?
For starters let’s get one thing clear, Afro-beats we’re already hitting mainstream media well before Beyoncé.
Afro-beats has had huge successes in main stream media such as radio and streaming /records. Well before we even knew ms. Jo Jo Joanna
For starters let’s get one thing clear, Afro-beats we’re already hitting mainstream media well before Beyoncé.
Afro-beats has had huge successes in main stream media such as radio and streaming /records. Well before we even knew ms. Jo Jo Joanna
When you think of the “globalization” of Modern-day Afro-beats you have to start with the greats: Psquare , Banky W, Flavour.
We all know the song Nwa baby by Flavour , it’s been hitting cook out after cookout since it’s release in 2005.
We all know the song Nwa baby by Flavour , it’s been hitting cook out after cookout since it’s release in 2005.
And a HUGE part of Flavour and as a whole Afro-beats success is the “globalization “ from:
Dancehall, Soca , and Caribbean people as a whole.
Ive never been to a Dancehall/Soca motive that didn’t have at least one afro-beat song in the line up regardless of the remix.
Dancehall, Soca , and Caribbean people as a whole.
Ive never been to a Dancehall/Soca motive that didn’t have at least one afro-beat song in the line up regardless of the remix.
BECAUSE of that “globalization” you can’t name a popular African artist that hasn’t collaborated with artists like :
Popcaan
Busy Signal
Vybz Kartel
Mavado
Shatta Wale
Popcaan
Busy Signal
Vybz Kartel
Mavado
Shatta Wale
In recent times...
Davido has reached a lot of mainstream success with songs such as , “If” and “Fall” , that have been playing on radios day in day out.
Davido has also collabed with a tonnn of artists like:
Summer Walker
Chris Brown
Jermih
Meek Mill
Rae Sremmrd
Young thug
Davido has reached a lot of mainstream success with songs such as , “If” and “Fall” , that have been playing on radios day in day out.
Davido has also collabed with a tonnn of artists like:
Summer Walker
Chris Brown
Jermih
Meek Mill
Rae Sremmrd
Young thug
And like every damn body else like the mans track record is the length of an actual track .
But then comes
Drogba(Joanna)xAfro B, which was released in 2018 and since that veryyy year has been playing at every damn:
Function
Radio channel
Nerve
But then comes
Drogba(Joanna)xAfro B, which was released in 2018 and since that veryyy year has been playing at every damn:
Function
Radio channel
Nerve
That song’s success was shocking nothing in my memory really hit American records that damn hard like waow.
So where does this bring us back to Beyoncé.
Bey had had afro-beat/inspired songs before (black is king ). Y’all still bump to “Grown Woman” ? It’s a banger..
So where does this bring us back to Beyoncé.
Bey had had afro-beat/inspired songs before (black is king ). Y’all still bump to “Grown Woman” ? It’s a banger..
And that song or rather the beat wouldn’t have been brought to our ear drums without the “globalization” or “popularization “ of Afro-beats .
So point is , Afro-beats we’re already popular and “globalized” before and without Beyoncé.
So point is , Afro-beats we’re already popular and “globalized” before and without Beyoncé.
Black folk (African or not) we already know this , nobody (most black people) truly think that Beyoncé is the reason for the success of Afro-beats and this thread is only addressing the headline.
But nevertheless let’s be real here in my PERSONAL OPPINION ...
But nevertheless let’s be real here in my PERSONAL OPPINION ...
I don’t think Beyoncé, this album, or her collaboration with Burna Boy, really has any affect on afro-beats as a whole I think what she’s had a hand in is widening that channel of “ Globalization “.
And all that means is hope fully Joanna can come off the air waves and..
And all that means is hope fully Joanna can come off the air waves and..
Bring in new songs and artists and Afro-beats to more ears.
And the one thing I love the most about what Beyoncé has done with this album is. Giving the mic to African artists, song writers or producers it’s what makes this album great.
And the one thing I love the most about what Beyoncé has done with this album is. Giving the mic to African artists, song writers or producers it’s what makes this album great.
I just want to clarify that “I am king “ is a fire album nobody is denying that, all I’m saying is that the significance is misplaced.
Thank you for coming to my Ted Talk
Thank you for coming to my Ted Talk
