The August 2020 Nielsen Total Audience Report is out and American media continues to FRAGMENT and EXPAND

Adults spend nearly every waking hour -- more than *12 HOURS PER DAY* -- consuming media

Overall video use among adults is 5 hours and 56 minutes per day --

The vast majority of time spent watching video continues to be on TV

There are HUGE differences in how young and old American adults consume content --

Average time spent per day watching Live+Time-Shifted TV by race --

Black: 5 hours, 47 minutes
White: 4 hours, 20 minutes
Hispanic: 2 hours, 57 minutes
Asian: 2 hours, 10 minutes