WTF. That’s your headline??? It’s literally a report (from an interested party) of the platforms susceptible to the worst of brand safety problems. Stop and think for a moment how this headline misleads on YouTube’s “brand safety” relative to thousands of truly brand-safe sites. https://twitter.com/mp_mcclellan/status/1293970618690555904

@jmandese this is trash. I’m sorry. I have more patience than you may realize. This headline is terrible, fails to represent the paragraphs below it and covers a report being called an “audit” which the public doesn’t even get to see about companies who aren’t even MRC audited.

I’m skeptical YouTube would even come out ahead in this group: “Facebook, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, twitch, Twitter, and YouTube.” I would expect @LinkedIn and @Snapchat to be ahead. But again, this all a weird bar to be using for that headline.

If industry wants to self-regulate, they’re to actually have to regulate themselves. 4As has done solid work on its brand safety framework. This headline just confuses everything. It’s like a “masks may not work against Covid” headline right now without showing a report.