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Filed to Bloomberg terminal a few mins ago: Ubisoft has fired Assassin’s Creed Vikings creative director Ashraf Ismail following a fan accusation that he had lied about his marital status in order to have a relationship with her
Ismail had said in June that he was stepping down from his role, but remained employed by Ubisoft. This week, Ubisoft informed staff that he had been fired. Ubisoft confirmed to Bloomberg News that Ismail was dismissed following a company investigation
A Ubisoft spokesman tells Bloomberg News: “As a result of investigations, Ashraf Ismail has been dismissed from Ubisoft and is no longer an employee.” Article now on web: https://www.bloomberg.com/news/articles/2020-08-14/ubisoft-fires-assassin-s-creed-director-after-misconduct-claims?srnd=technology-vp
It’s not clear whether Ubisoft’s investigations found other incidents of misconduct or wrongdoing, but it’s important to note that he wasn’t fired for “cheating on his wife” — he met the fan through his position as a Ubisoft public figure and director of Assassin’s Creed
