𝗜𝘀 𝗨𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗕𝗲𝘁𝘁𝗲𝗿? Today, I woke up vexed. As I spent time trying to interrogate why, I realised it was because of an article that had been making the rounds on social media. #Thread

The article posited that there might be little value in structure, as the likes of Linda Ikeji, Nairaland and Instablog were making scarcely taxed Dollars with minimal structure. The writer went on to suggest that more structured organisations had died and so what was the point?

Here's my very strong response. The issue isn't structure. It's ambition.

First, the writer referenced above may well be generalising, as he may or may not have studied the particulars of the organisations he mentioned.

However, if the vision of an entrepreneur is to be personally rich, to escape poverty, to feed their family or to be a baller, then unstructured works.

It is best to keep the money within easy reach and in your family. You didn't come to this life to make others wealthy, especially those who work for you. And so, the unstructured model pays you. It's self-focused and survivalist.

Just keep your head down and keep your organisation lean. Don't live an ostentatious life, so the authorities don't come looking for you unecessarily. There is also no need to bother about staffing, process, administration and so on.

Remember to stay healthy because if you are out of commission for too long, your company will die and fresher, younger competition will inevitably overtake you. So make sure you diversify early to sustain your lifestyle in future.

But, some people want more. They want to be @AlikoDangote, @Apple, @Google or @Tesla. They desire to build multidisciplinary and multi-sector institutions.

At the point when they are serving hundreds of thousands across multiple cities or countries, they know they can't do it on their own. They need help. They need other people.

They need structure to engage diverse markets and systems. They need lawyers and lobbyists to protect what they've laboured for. They need centres of innovation and patents to remain relevant.

Their ultimate goal is to impact nations and people at cross-generational levels. To build ecosystems that make investors, staff and partners rich. That create products that can change the world. This model is other-directed and broad focused.

In essence, the structure conversation is not just about money. It's really about the scale of your ambition. Do you want to feed or do you want to lead?

#Structure #Entrepreneurship #BuildingBusinesses