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INSTAGRAM MONEY THREAD DAY 3/10: Content Part 1 Welcome to my third of 10 threads released on 10 consecutive days about starting an Instagram business!
Today’s topics:
Types of Instagram contentAn in-depth look at the content usesLet’s go!
The main types of Instagram content:Single image postA post containing a single image that appears on your feed
Multiple image feed postA post with multiple images in a slideshow format that appears on your feed (also known as a carousel)
IGTV A post containing an extended video (1min+) that appears on your feed and under the IGTV tab on your account page
StoryTime sensitive post (max 24 hrs). Stories do not appear on the feed - they appear by clicking the profile pic or accessing stories from Home
HighlightsCollections of relate stories that can be gathered into a slideshow. Highlights preserve stories forever and can only be accessed by clicking an account page and looking under their bio
ReelsInstagrams newest feature, which is basically IGs take on TikTok
Now, we’re going to talk about the uses of each individual type of post.
Single Image Post 
This is the most common type of post on Instagram. Uses:
Primary account materialGood feed images are brandable, focus on a single overall idea, can be compared to a single tweet on TwitterThis is an example of a great single feed image:
CarouselThe 2nd most common type of post on Instagram Uses:
Deliver longer bits of informationMini tutorialsInfographics in presentation formPost these when you want to explain a longer concept to your followers
Characteristics of a 
carousel:
Consistent theme
Focuses on one core idea
CTA that compels viewer to slide to view next image
Looks like a long image broken into sections
Carousels are like threads on twitter
Here’s an example of a well done carousel:
carousel:Consistent themeFocuses on one core idea CTA that compels viewer to slide to view next image Looks like a long image broken into sections Carousels are like threads on twitter
Here’s an example of a well done carousel:
Pro tip: carousels are an excellent way to lure the audience into a promotion or sale on the next slide
We’ll talk about this more when we discuss monetization on Day 9
We’ll talk about this more when we discuss monetization on Day 9
IGTV IGTV is instagrams attempt to draw long form video creators The IGTV length limit is currently 10 minutes, and 1 hour for large accounts
Instagram says they plan to lift all limits eventually
Uses:
Video tutorials
Behind the scenes content
YouTube alternative
Now, to be honest, I’m NOT a big fan of IGTV, and don’t pay too much attention to it.
Here’s why:
IGTV has no search feature, so videos don’t have much long term potential and arent worth the effort
Video tutorialsBehind the scenes content YouTube alternative Now, to be honest, I’m NOT a big fan of IGTV, and don’t pay too much attention to it.
Here’s why:
IGTV has no search feature, so videos don’t have much long term potential and arent worth the effort
IGTV is vertical video. YouTube, and most video production software, is geared for horizontal videoIGTV is directly competing with a giant in YouTube. Competing with YouTube is hard enough, but IGTV also has no ads, and doesn’t pay its creators
IGTV has had a slow start and even though it’s picked up, Instagram has not had the results it hoped for. IGTV seems to be something that the audience and creators are less excited about, and unless Instagram figures something out soon, they will not overtake YouTube
Important things to know about IGTV:At the 15 second mark, IGTV will stop and prompt the viewer to press a button to continue watching. This means the 13-15 second point of your video need to be compelling and specifically geared to keep viewers wanting more
IGTV plays without audio. This means you need your content to be optimized to play with the sound off. Have a video that serves its purpose without sound
OR
Have a video that compels the viewer to turn the sound on
StoryStories are the most important way to connect with your audience in real time and show off some personality.Uses:
Paid promosPromote links Promote posts (yours and others)Behind the scenes content Interact w/ fans through polls, questions, and more
Stories are one of the most important parts of growing your account.
If your audience sees that you don’t spend any time being active with them through stories, they won’t appreciate the person behind the account.
Ignoring stories is one of the most common Instagram mistakes.
If your audience sees that you don’t spend any time being active with them through stories, they won’t appreciate the person behind the account.Ignoring stories is one of the most common Instagram mistakes.
Highlights Highlights are one of the best ways to provide massive value to your fans and share your story. Highlights allow you to add ongoing stories into a collective stream, which you can place on your account page. It can tell stories over months at a time!
You can have several highlights all focused around a different theme. Think of highlights as pinned Twitter threads, except you can pin a lot of them.
Uses:
Show account growth
Create FAQ
Document your journey
Highlights have limitless potential.
I
highlights
Uses:
Show account growthCreate FAQDocument your journeyHighlights have limitless potential.
I
highlights
ReelsThis is Instagram newest feature and is almost a copycat of TikTok.
Reels allow you to post 15 second long looped content, which has tremendous viral potential
Uses:
Viral loopsBehind the scenesShort tutorials However, not much is known about reels yet.
This is because this feature is so new.
However, given TikToks meteoric rise and how heavily Instagram is already promoting reels, they will be an integral part of Instagram moving forward.
Now that we’ve covered content types, you might have a lot of questions like:
However, given TikToks meteoric rise and how heavily Instagram is already promoting reels, they will be an integral part of Instagram moving forward. Now that we’ve covered content types, you might have a lot of questions like:
How do I produce the different types of content? is reposting ethical?What if I sucked at TikTok?Which content types are the most important?How do I know which type of content to focus on? Do I need to use all the content types? What is the best post strategy?
I’ll take on these questions, and more, in tomorrow’s thread: Content Part 4.
I’ll also share my personal sneaky but 100% ethical strategy for using reels, even with no production skills.
I’ll also share my personal sneaky but 100% ethical strategy for using reels, even with no production skills.
If you liked this thread, be sure to follow me and turn on post notifications so you don’t miss the rest of the threads coming up!
Remember, this is just the third thread in a series of 10 that teach you all about Instagram money!
threads coming up! Remember, this is just the third thread in a series of 10 that teach you all about Instagram money!
Before I finish, I’d like to shout out my friend @PascalGrosz, who is a whiz at growing an audience on Instagram.
His pages have amassed a following of over 1 MILLION!!
If you want to grow on Instagram, you need to tune in to his content
His pages have amassed a following of over 1 MILLION!!
If you want to grow on Instagram, you need to tune in to his content
