A thread on SEO metrics & how they& #39;re different for the teams/levels that you work with, so let& #39;s get going:

C-level (https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏢" title="Bürogebäude" aria-label="Emoji: Bürogebäude">), there are only a few metrics that I care about: Revenue https://abs.twimg.com/emoji/v2/... draggable="false" alt="💵" title="Banknote mit Dollar-Zeichen" aria-label="Emoji: Banknote mit Dollar-Zeichen">, Transactions https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Geldsack" aria-label="Emoji: Geldsack"> (Orders for B2C, Signups for B2B), and sessions https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend"> as a measure of traffic https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">

Finance (https://abs.twimg.com/emoji/v2/... draggable="false" alt="💲" title="Fettes Dollarzeichen" aria-label="Emoji: Fettes Dollarzeichen">): ROI % (how much have you spend on SEO resourcing: team, tools, other expenses for content) versus what will it return, Budget Spend, Returned Revenue and Future Growth https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend">. All metrics that show the potential for growth and the return on investment. https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">

Content (https://abs.twimg.com/emoji/v2/... draggable="false" alt="📝" title="Memo" aria-label="Emoji: Memo">): Have a separate content team? They& #39;ll likely care about the organic traffic coming to their pages and they should care about the impact on those business metrics too. Besides that, any insight into specific keywords (volume, CTR) is always useful. https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">

Product (https://abs.twimg.com/emoji/v2/... draggable="false" alt="🛠" title="Hammer und Schraubenschlüssel" aria-label="Emoji: Hammer und Schraubenschlüssel">): Load time, Number of Pages per Template, Growth in Sessions, Best Performing Page Segments, Conversion Rate from Organic Search, etc.

Not necessarily in that order, but usually, metrics that are impacted with/by the Product organization. https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">

Engineering (https://abs.twimg.com/emoji/v2/... draggable="false" alt="💻" title="Computer" aria-label="Emoji: Computer">): Load times/site speed, traffic to certain sections of the site.

In the end, what most engineers care about is the reliability of their code and find ways on how to optimize it. In the end, a similar goal to SEO, just a different angle. https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">

Business Development (https://abs.twimg.com/emoji/v2/... draggable="false" alt="📇" title="Karten-Index" aria-label="Emoji: Karten-Index">): Number of Big Partners.

A shortlist of partners that you want them to go after, not just for dumb link building (preferably not in my opinion). Instead to create lasting relationships that actually impact the industry, TAM, and market presence. https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">

Growth (https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend">): Transactions, Conversion Rate, Impact on Retention and LTV, Speed & Velocity of new integrations, growth ratio for Mom/WoW/YoY.

As the goal of most growth teams is to accelerate growth that is what the SEO team should facilitate towards them. https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">

Customer Service (https://abs.twimg.com/emoji/v2/... draggable="false" alt="📞" title="Telefonhörer" aria-label="Emoji: Telefonhörer">): Organic Traffic to Support related pages, number of calls/chats that you avoid by better-optimized pages, etc.

SEO can provide tons of insights on how to improve CS by showing the data it has available (through tools like GCS). https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">

SEO: Only at this level I would care about - CTR, Share of Voice, referring domains, etc. But only as indicators and by far not as leading metrics. Metrics like DA can usually be ignored for a long time especially for bigger organizations and the way they do business https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">

This list was far from complete, it& #39;s probably worth a longer blog post at some point to go into detail on why some of those metrics matter (and why most pure specific SEO ones don& #39;t). For now, I hope it provided some food for thought. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👋" title="Waving hand" aria-label="Emoji: Waving hand">