Personal knowledge management is a booming field, but I’m surprised there isn’t an expert for group knowledge management.

Such a profitable niche.

Just think of all the companies who struggle to distribute ideas effectively.

You’d work with fast-growing startups and Fortune 500 companies, and both would be willing to pay huge consulting fees.

Plus, it’s a growing sector at the heart of the economy.

I’m spent a lot of time studying personal knowledge management, and I’ve discovered it’s completely different than group knowledge management because personal knowledge is so embodied.

Personal knowledge management isn’t just facts and figures — it’s memories and intuition too.

Here’s a framework for thinking about niches to study:

1) Important part of the economy, so people are willing to pay.

2) Nobody else is studying it, so there’s no competition.

3) Growing part of the economy, so you can ride a wave.

Group knowledge management hits all three.

“Isn’t there software for that?”

Yes, but the binding constraint is *ways of thinking* about what group knowledge management should look like in the first place.

We’ll look back at 2020 and marvel at how little we knew about what’s going to become a very important field.

The field needs somebody like @fortelabs.

A person whose ideas can transcend any industry, any company, and any piece of software. Somebody who can give the field new frameworks and a unifying language for thinking clearly about common problems.