Flip the Script shares the methods for closing multi-million-dollar deals without hard sales tactics.

It's based on Inception.

Let's explore the key ideas.

- Status Tip-Off
- Flash Roll
- Pre-Wired Ideas
- Plain Vanilla
- Buyer's Formula
Status Tip-Off is a detail or story that only people in the "inner-circle" would understand.

It let's the audience know "we have the same status".

Do your research and find the detail that says "We are more similar than you think - I'm worth talking to."
The Flash Roll is a script, filled with technical details, that only an expert would know.

It proves you know their environment and you know the topic better than them.

Write it.

Practice it.

Be prepard to deliver it.

You only get one shot.
The Pre-Wired Idea overcomes their early resistance.

- Share the trends transforming their business
- Describe a bridge to the future
- Offer a solution with 2x+ improvement
- Demonstrate authentic skin in the game

Make them realize they can change before it's too late.
People like new ideas but buy what is comfortable.

They want Plain Vanilla.

Position your solution as similar to the market – with the one difference that actually matters.

Give them what they know - with a twist.
The Buyers Formula asks the prospect to explore their doubts - with invisible guard rails.

- Share buyer mistakes
- Plot a decision tree
- Allow them to ask questions

When they are quiet.

Say, "This is how I would make the decision. But hey, it's up to you."
The book shares detail on the psychological insights that led to these methods.

And Oren Klaff shares stories you will want to read.

Check it out if you need something new on your nightstand (not AFF).

https://bit.ly/Flip_The_Script 
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