At 166M global traffic/month and over 1M #top3 rankings @Netflix is having amazing SEO success.

Let's dive into what's going on with Netflix's SEO.



Tweetstorm! /1

Netflix has a very strong core SEO foundation:



Many exclusive tv shows (official content pages)

38M monthly "Netflix" queries in Google (US) (amazing branding)



And it shows:

Exclusive content (house of cards, 13 reasons why, black mirror) are a sure #1 win.

Surprisingly there are only 13k pages in total (EN) on Netflix.



Each page has unique videos, episode descriptions and a very extensive http://schema.org .



A very focused effort. Netflix has only one "House of Cards" page.

Downside, long tail keywords performance.

Each show does have a localized version. I counted over 30.

But somehow they choose not to use hreflang, but IP redirects. Which is suboptimal imho.



Shows that are not available anymore for a region (happens often), lead to 404s, which is a waste of a good visitor/lead.

Beyond exclusive content and focus, how to get so many top3 rankings?



Links!



And many of them. @ahrefs counts 80M in links. 



Fun fact: the most authoritative links are pointing to their techblog content #linktip

Looking at the SERP Netflix has very strong brand and content play, which just works also on other platforms:

Instagram (24M) and Youtube (16M subs) makes dependency on ads and Google search less important

.

This strategy also loops back into the SERP (youtube only onebox):

My top SEO tips for @netflix:
* Love the focus on a limited amount of pages, but with 80M inlinks, I would also start thinking of creating actor , video and even season pages.
* A UGC or editorial play. Google's love for "News" is underutilized .
* Apply hreflang.

/final