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A Quick SEO Content Strategy
Plan out your content using Content Pillars.
There are 3 parts to this strategy.
1) Parent Keyword
The parent keyword topic should have significant search volume.
Ideally 2,000+ searches per month.
And be one or two words in length.
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Plan out your content using Content Pillars.
There are 3 parts to this strategy.
1) Parent Keyword
The parent keyword topic should have significant search volume.
Ideally 2,000+ searches per month.
And be one or two words in length.
THREAD
2) Three Core Topics
Your core topics will be more specific keywords that fall under your parent topic.
3 to 5 words in length and have at least 400-500 searches per month.
Your core topics will be more specific keywords that fall under your parent topic.
3 to 5 words in length and have at least 400-500 searches per month.
3) Five Sub-topics
These are your long-tail keywords. Think of your 'How to' articles and '5 ways to do X' type of posts.
These will be much lower in volume, in some cases 10-50 searches per month, but will function as your blog post topics.
These are your long-tail keywords. Think of your 'How to' articles and '5 ways to do X' type of posts.
These will be much lower in volume, in some cases 10-50 searches per month, but will function as your blog post topics.
Now, the key with this strategy
Is to set up your navigation and internal links so Google can crawl this content with ease and connect all of the dots.
Let's put together an example.
Is to set up your navigation and internal links so Google can crawl this content with ease and connect all of the dots.
Let's put together an example.
Parent Term: Basketball Shoes
Core Topic 1: Nike Basketball Shoes
Core Topic 2: Adidas Basketball Shoes
Core Topic 3: Under Armour Basketball Shoes
And then your sub-topics could be "Best Nike basketball Shoes for 2020" or "LeBron James Signature Sneaker Rankings"
Core Topic 1: Nike Basketball Shoes
Core Topic 2: Adidas Basketball Shoes
Core Topic 3: Under Armour Basketball Shoes
And then your sub-topics could be "Best Nike basketball Shoes for 2020" or "LeBron James Signature Sneaker Rankings"
It's an easy exercise to come up with 15 blog post topics
And allows you to work with a process instead of having no clue what to write about.
RT if you enjoyed this thread.
And allows you to work with a process instead of having no clue what to write about.
RT if you enjoyed this thread.
