A Quick SEO Content Strategy

Plan out your content using Content Pillars.

There are 3 parts to this strategy.

1) Parent Keyword

The parent keyword topic should have significant search volume.

Ideally 2,000+ searches per month.

And be one or two words in length.

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2) Three Core Topics

Your core topics will be more specific keywords that fall under your parent topic.

3 to 5 words in length and have at least 400-500 searches per month.

3) Five Sub-topics

These are your long-tail keywords. Think of your 'How to' articles and '5 ways to do X' type of posts.

These will be much lower in volume, in some cases 10-50 searches per month, but will function as your blog post topics.

Now, the key with this strategy

Is to set up your navigation and internal links so Google can crawl this content with ease and connect all of the dots.

Let's put together an example.

Parent Term: Basketball Shoes

Core Topic 1: Nike Basketball Shoes

Core Topic 2: Adidas Basketball Shoes

Core Topic 3: Under Armour Basketball Shoes

And then your sub-topics could be "Best Nike basketball Shoes for 2020" or "LeBron James Signature Sneaker Rankings"

It's an easy exercise to come up with 15 blog post topics

And allows you to work with a process instead of having no clue what to write about.

RT if you enjoyed this thread.