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Conversational copy is writing how you talk.
No sales megaphone. No business speak.
But that's easier said than done. So I've put together my guide.
THREAD...
No sales megaphone. No business speak.
But that's easier said than done. So I've put together my guide.
THREAD...
1/ Don't write AT the reader
Involve the reader in your copy
Involve the reader in your copy
2/ Use your customers' words
It's the easiest way to get the tone right
It's the easiest way to get the tone right
3/ Load up on personal pronouns
People pay attention when you talk directly to them
People pay attention when you talk directly to them
4/ Don't worry about grammar
If you break the rules you’ll sound human
If you break the rules you’ll sound human
5/ Start sentences with conjunctions
It flows better
It flows better
6/ Don't persuade
Let the reader be persuaded
Let the reader be persuaded
8/ Don't imitate
“You're alive in inverse proportion to the density of cliches in your writing” — Nassim Taleb
“You're alive in inverse proportion to the density of cliches in your writing” — Nassim Taleb
9/ Ditch the thesaurus
You're not impressing anyone
You're not impressing anyone
10/ Empathise
Customers want to feel heard
Customers want to feel heard
11/ Respect the competition
It reflects self-confidence
It reflects self-confidence
12/ Don’t try too hard
Customers see through fake shit
Customers see through fake shit
13/ Tell stories
They’re more memorable than facts and figures
They’re more memorable than facts and figures
14/ Read it aloud at the kitchen table
If your partner cringes, re-write it
If your partner cringes, re-write it
Anyhow, that's all I got!
Big credit to Dave Harland ( @wordmancopy). Took lots of inspiration from him. https://marketingexamples.com/copywriting/conversational
Big credit to Dave Harland ( @wordmancopy). Took lots of inspiration from him. https://marketingexamples.com/copywriting/conversational
Not gonna lie, this took a while. Please do share it round.
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Over and out — Harry https://marketingexamples.com/subscribe
I also write a new case study (like this one) in my weekly newsletter. Short, sweet and practical!
Over and out — Harry https://marketingexamples.com/subscribe
