Thread by @GoodMarketingHQ, Conversational copy is writing how you talk.No sales megaphone. No business speak.But [...]

Harry's Marketing Examples

GoodMarketingHQ

Conversational copy is writing how you talk.

No sales megaphone. No business speak.

But that& #39;s easier said than done. So I& #39;ve put together my guide.

THREAD...

1/ Don& #39;t write AT the reader

Involve the reader in your copy

2/ Use your customers& #39; words

It& #39;s the easiest way to get the tone right

3/ Load up on personal pronouns

People pay attention when you talk directly to them

4/ Don& #39;t worry about grammar

If you break the rules you’ll sound human

5/ Start sentences with conjunctions

It flows better

6/ Don& #39;t persuade

Let the reader be persuaded

7/ Use contractions

Only academics say “you are”

h/t @wordmancopy

8/ Don& #39;t imitate

“You& #39;re alive in inverse proportion to the density of cliches in your writing” — Nassim Taleb

9/ Ditch the thesaurus

You& #39;re not impressing anyone

10/ Empathise

Customers want to feel heard

11/ Respect the competition

It reflects self-confidence

12/ Don’t try too hard

Customers see through fake shit

13/ Tell stories

They’re more memorable than facts and figures

14/ Read it aloud at the kitchen table

If your partner cringes, re-write it

Anyhow, that& #39;s all I got!

Big credit to Dave Harland ( @wordmancopy). Took lots of inspiration from him. https://marketingexamples.com/copywriting/conversational">https://marketingexamples.com/copywriti...

My guide to conversational copywriting

Conversational copy is writing how you talk. No sales megaphone. No corporate drone. Just a conversation. But that's easier said than done. So I've put together this guide (packed with examples) to...

https://marketingexamples.com/copywriting/conversational

Not gonna lie, this took a while. Please do share it round.

I also write a new case study (like this one) in my weekly newsletter. Short, sweet and practical!

Over and out — Harry https://marketingexamples.com/subscribe ">https://marketingexamples.com/subscribe...

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