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INSTAGRAM MONEY THREAD DAY 2/10: Getting Started Welcome to my second of 10 threads released on 10 consecutive days about starting an Instagram business!
Today we will cover:
GoalsNicheMarket ResearchBranding/ProfileAccount TypeLet’s go!
But wait! Make sure you’ve read the first thread, which dropped last night: https://twitter.com/macbookmilli/status/1293416446685519872
Clarify Goals
Social media money is about creating a funnel. Your accounts are the tops of the funnelTo create a great top-to-bottom funnel, we need to:
Build a followingChoose business modelFind something to sellFill out funnelAutomateScale
Keep this funnel framework in mind whenever you do anything related to your Instagram account:
You are building and maintaining a funnel.
You are building and maintaining a funnel.
Choose NicheWhen you choose a niche, you can choose to make a personal page, or theme page.
I highly recommend making a theme page because:Proven systemExisting audience w/ clear needsDon’t have to sell selfEasier to create content Can make multiple pages
Best theme page niches:ECommerceFinance/Investing/TradingLuxury lifestyleTravelMotivation (beginner friendly)FoodNutrition (beginner friendly)CarsGraphic DesignArtI marked a couple “beginner friendly” because content creation is easier IMO
I would recommend choosing a niche that:
Does not require you to take photos
Has an audience that is influenced by emotion when they spend money (ex. The motivation niche is emotional)
Does not require you to take photos Has an audience that is influenced by emotion when they spend money (ex. The motivation niche is emotional)
Should You Choose a Sub-Niche?Good, consistent content is the MOST important part of the Instagram success formula. If you can nail that, you don’t need a sub niche. Let’s still compare
Pros:
Dominate marketMore targeted followers (charge more for promos)
Cons:
Smaller market (limited potential)
Slower growth
Fewer opportunities to generate income
I would personally recommend starting with a little bit of a broad niche and teaching yourself to rely on content to succeed.
Content is 
!!!!!
Smaller market (limited potential)Slower growth Fewer opportunities to generate income I would personally recommend starting with a little bit of a broad niche and teaching yourself to rely on content to succeed.
Content is !!!!!
Market Research You must know your niche well to grow.
Study big accounts and take note of:
LogoColorsUsername + NameBioPost frequencyPost timesContent type and styleHashtag strategy Caption styleInteraction w/ followers
Take note of all of the above until you feel that you have a solid understanding of how the successful pages in your niche operate, what works, and what doesn’t work
I recommend studying the 10 most successful accounts in your niche
I recommend studying the 10 most successful accounts in your niche
BrandingYou are selling your brand(ed content) before you are selling yourself! Your brand should represent:
Who you areWhat you doWho you targetThe stronger the brand, the better the following
Overall branding(what your brand is actually made up of) includes:How your brand looksHow your brand interacts w/ the communityWhat value your brand offers Your brand story How your brand makes people feel
ProfileYour profile is like your landing page.
It must be optimized to convert visitors to followers.
Your profile is made up of:
UsernameNameBioLogoLet’s talk about each one
UsernameYour username should reflect your niche.A popular strategy is to use one niche keyword + 1 word that reflects your brand or helps you stand out Try to make your username something you won’t ever change
NameFor a theme page, your name should NOT be the same as your username Treat it more like 2-3 niche keywords I’ll attach some examples to demonstrate towards the end of the thread
BioYour bio is one of the most important parts of the profile - it’s where you tell visitors what you offer.
Traits of a good bio:
CleanStructuredUses EmojisDemonstrates authorityBullet styleAlso remember that you most likely will add a link and CTA later on
LogoOne of the common mistakes rookies make is overthinking their logo.
It should be simple:
2 colors is enough, 3 is the MAXSomething you can use as a stamp/watermark for your content (having a transparent version of your logo helps)Can easily create in Canva
Account TypeLastly, let’s talk about account type.
Use a business account, ignore the other options. The business accounts offers necessary features that you won’t be able to operate an income generating page without.
These features are:
Insights (reach, where your reach is coming from, demographics)
Swipe up feature in the story (once you have a good following, you can direct your followers to a link through your story)
Don’t complicate this part. Choose the business account.
Insights (reach, where your reach is coming from, demographics)Swipe up feature in the story (once you have a good following, you can direct your followers to a link through your story)Don’t complicate this part. Choose the business account.
If you follow the guidance outlined above, you’ll have an excellent foundation to move forward with.
If you enjoyed this thread, stay tuned for thread 3, where we’ll discuss the types of content on Instagram
If you enjoyed this thread, stay tuned for thread 3, where we’ll discuss the types of content on Instagram
Lastly, if you’re serious about Instagram, you NEED to be following my friend @PascalGrosz who is the master of Instagram growth. He’s already built a network of over ONE MILLION followers!
