Thread by @tannienews, [LIVE] Big Hit Corporate Briefing With the Community 2020-Asia leg of the [...]

[LIVE] Big Hit Corporate Briefing With the Community 2020

-Asia leg of the tour was originally planned to be at the end of the year
-294b KRW in connected revenue/ 49.7 b KRW in connected operating profits (K-IFRS)

Big Hit Labels houses four different labels under its name.
-Big Hit Entertainment (BTS, TXT)
-BELIF+ (iland new boy group 2020)
-Source Music (GFRIEND)
-Pledis Entertainment (SEVENTEEN, NUEST)

There is also a new girl group (2021) and a new boy group (2022)

-keeping focus on creating artist content rather than business endeavour
-best performing artists are BTS and SVT, maintaining top and second spots through 2019 and first half of 2020 in album sales. (I will only mark down BTS data)
-6.21 million albums sold (2019)

-holds 1st and 5th albums on Korean annual chart (2019)
-combined with SVT holds 64% of all album sales in top 10 (2019)
-first half of 2020, MOTS:7 sold 4.26 million units
-combined with SVT holds 53% of all top 10 sales (first half of 2020)

-first time artists under the same entertainment company took both 1st/2nd spots with million sellers
-MOTS7 ranked 1st on Billboard 200 for four weeks in a row/ holds 91st ITunes #1
-excluding BTS WORLD OST, WINGS(1.16M)- MOTS7 seven albums recently released all sold over 1 mil

-BANG PD is telling you to buy Dynamite
-new BTS album coming 4Q
-BTS 2013 debut, 2017 global
-the new 2021 girl group is under Source Music, formed through "Plus Global Auditions' held in 16 cities round the world last year. Global girl group with diverse bg and languages

-2021 gg co-produced by Big Hit's team, CBO Min Hee-jin's creative directing and Source music
-early years of Big Hit almost 80% of profit came from advertisement and album sales directly driven by artists activities

-preparing BTS debut Big Hit create and implement structure that generates profit without artists' direct involvement
-including expanding IP (create spin-off content from aritst to diversify and brand content) an example would be Hip Hop Monster(?)

[sorry i'm a bit behind]
-following Artist Indirect-Involvement Business, yearly profit from 2017-2019 (indirect-involvement profit) more than doubled from 22.3%-45.4%
-tinyTAN part of this structure
-in the future will have a series of collab and licensing with global brands

-built secondary IP based on the artists' activities with this motto "Making the fans feel as if they are living and breathing with the artists as a part of their daily lives" "Provide healing for the fans" "Bringing new IPs as brand-new experiences"

-all five volumes in the Graphic Lyrics series hit top 10 weekly bestseller list within a week both online and offline in Kyobobooks in Korea
-concert merch part of the Indirect-Involvement structure
-458 pieces of Big Hit IP's official products sold in first half 2020

-Big Hit IP carried out multi-faceted licensing businesses
exp. Samsung Galaxy S20+ and Buds (BTS ver.)/Starbucks collection
-sold out within an hour on Weverse Shop (samsung)
-90% of stock sold out on first day (Starbucks)
motto- "Is this a prtner that can share our philosopy"

BIG HIT 360- video content and Big Hit content branding
-2011 onwards had in-house creative video team for original content
exp. Bangtan Bomb/ Run BTS (broadcasted in TV stations)/ Bon Voyage/ in the SOOP

-Big Hit content branding model involved in creating OTT documentaries
-'BTS LOVE YOURSELF' 'LOVE YOURSELF: SPEAK YOURSELF' tour viewers 2.06 mil/ 5.55 mil viewers for live streaming, viewing and DVD
-'Break The Silence: Docu-Series' sold more than 100k units

-set clear images of how the artists will be presented in a certain format to increase fan expectations for particular content brands
-brands developed by artists and company but customers who consume and built up brand value

[help me i'm so behind]
-all video content serviced on Big Hit's proprietary platform Weverse to allow easy access
-recently hit 10 Mil downloads
-Weverse attributed to Big Hit being chosen as fourth on "World's 50 Most Innovative Companies 2020" by Fast Company

-Weverse is an innovation for providing integrated service for fandom
-Weverse connects the Label and Business parts of the Big Hit Ecosystem as the centre
-Ecosystem characteristics (integration, continuity and expansion)

Expansion- deeper label portfolio, collab and synergy between business domains (education and game) enable ecosystem expansion
Integration- all business content integrated on one platform
Continuity- membership benefits and exclusive content solidify integration

Under this ecosystem created BangBangCon
-broke record for 'number of users for an online concert' with 756k viewers
-'most live-streamed concert' by Guiness World Record UK'
-'new paradigm for concerts in the new normal era'

[the above tweet is about bbc-THE LIVE. the below is talking about the concert streams]
-beNX dev team became first attempt in the industry to connect lightsticks worldwide
-50.59 mil views across 162 countries and regions over 24 hours
-half a million light sticks connected

-hashtag reached 6.46 mil on weverse
THE LIVE
-challenge shifted from streaming to offering the best experience to fans
-shifted all aspects of a stadium concert onto weverse
-756k concurrent viewers from 107 regions(15 times the size of a stadium concert) / 746k merch items sold

-October will see a BTS performance both streamed online and held offline "MAP OF THE SOUL: ONE" concert

"Learn! KOREAN with BTS"
-2.19 mil people from 200 countries and regions watched epsiodes 4.3 mil times
-most viewers from US/ INDIA/ INDONESIA/ PHILLIPINES/ JAPAN
-education book featuring tinyTAN with same name unveiled through Weverse Shop on 24th

-appropriate for beginner to mid-level Korean learners
-comes with Speaking Pen to interact with the book
-includes voice messages from the members
-signed partnership with Hankuk Uni of Foreign Studies and the Korea Foundation yesterday

-begin this fall semester in Middlebury College in the US and Ecole Normale SUperieure of Paris, France
-increase scale and number of schools later

Publication domain
-HHYH The Notes 1 sold 200k copies worldwide, Notes 2 release on 25th
-'BTS Universe' expansion to literature
-Notes 2 features monologues by the boys on a journey to find the "MAP OF THE SOUL"

Game Domain
-'Superb' game dev subsidiary launch 'mobile rhythm game' available in multiplayer in 4th quarter 2020
-Netmarble collab for @BUSgameOfficial in sandbox format 3rd quarter 2020

-work at home system for employees starting from Feb
-'sincerety' is a focus put on training new artists and in the company
-Harvard case study on Big Hit artist training system and philosophy 'strives to strike a balance between system's efficiency and artists' individuality'

Big Hit Label philosophy- "Developing artists who can deliver 'sincerity' and supporting their creative work."
in step with business philosophy which strives for a sustainable model that brings profit

-part of big hit mission to pave the way to this unprecedented and new era of culture industry
-800 employees under Big Hit
-vision of becoming a 'Music based world-leading entertainment lifestyle platform company'
[sorry for the twenty min delay and apologies for errors]

Latest Threads Unrolled: