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[LIVE] Big Hit Corporate Briefing With the Community 2020
-Asia leg of the tour was originally planned to be at the end of the year
-294b KRW in connected revenue/ 49.7 b KRW in connected operating profits (K-IFRS)
-Asia leg of the tour was originally planned to be at the end of the year
-294b KRW in connected revenue/ 49.7 b KRW in connected operating profits (K-IFRS)
Big Hit Labels houses four different labels under its name.
-Big Hit Entertainment (BTS, TXT)
-BELIF+ (iland new boy group 2020)
-Source Music (GFRIEND)
-Pledis Entertainment (SEVENTEEN, NUEST)
There is also a new girl group (2021) and a new boy group (2022)
-Big Hit Entertainment (BTS, TXT)
-BELIF+ (iland new boy group 2020)
-Source Music (GFRIEND)
-Pledis Entertainment (SEVENTEEN, NUEST)
There is also a new girl group (2021) and a new boy group (2022)
-keeping focus on creating artist content rather than business endeavour
-best performing artists are BTS and SVT, maintaining top and second spots through 2019 and first half of 2020 in album sales. (I will only mark down BTS data)
-6.21 million albums sold (2019)
-best performing artists are BTS and SVT, maintaining top and second spots through 2019 and first half of 2020 in album sales. (I will only mark down BTS data)
-6.21 million albums sold (2019)
-holds 1st and 5th albums on Korean annual chart (2019)
-combined with SVT holds 64% of all album sales in top 10 (2019)
-first half of 2020, MOTS:7 sold 4.26 million units
-combined with SVT holds 53% of all top 10 sales (first half of 2020)
-combined with SVT holds 64% of all album sales in top 10 (2019)
-first half of 2020, MOTS:7 sold 4.26 million units
-combined with SVT holds 53% of all top 10 sales (first half of 2020)
-first time artists under the same entertainment company took both 1st/2nd spots with million sellers
-MOTS7 ranked 1st on Billboard 200 for four weeks in a row/ holds 91st ITunes #1
-excluding BTS WORLD OST, WINGS(1.16M)- MOTS7 seven albums recently released all sold over 1 mil
-MOTS7 ranked 1st on Billboard 200 for four weeks in a row/ holds 91st ITunes #1
-excluding BTS WORLD OST, WINGS(1.16M)- MOTS7 seven albums recently released all sold over 1 mil
-BANG PD is telling you to buy Dynamite
-new BTS album coming 4Q
-BTS 2013 debut, 2017 global
-the new 2021 girl group is under Source Music, formed through "Plus Global Auditions& #39; held in 16 cities round the world last year. Global girl group with diverse bg and languages
-new BTS album coming 4Q
-BTS 2013 debut, 2017 global
-the new 2021 girl group is under Source Music, formed through "Plus Global Auditions& #39; held in 16 cities round the world last year. Global girl group with diverse bg and languages
-2021 gg co-produced by Big Hit& #39;s team, CBO Min Hee-jin& #39;s creative directing and Source music
-early years of Big Hit almost 80% of profit came from advertisement and album sales directly driven by artists activities
-early years of Big Hit almost 80% of profit came from advertisement and album sales directly driven by artists activities
-preparing BTS debut Big Hit create and implement structure that generates profit without artists& #39; direct involvement
-including expanding IP (create spin-off content from aritst to diversify and brand content) an example would be Hip Hop Monster(?)
-including expanding IP (create spin-off content from aritst to diversify and brand content) an example would be Hip Hop Monster(?)
[sorry i& #39;m a bit behind]
-following Artist Indirect-Involvement Business, yearly profit from 2017-2019 (indirect-involvement profit) more than doubled from 22.3%-45.4%
-tinyTAN part of this structure
-in the future will have a series of collab and licensing with global brands
-following Artist Indirect-Involvement Business, yearly profit from 2017-2019 (indirect-involvement profit) more than doubled from 22.3%-45.4%
-tinyTAN part of this structure
-in the future will have a series of collab and licensing with global brands
-built secondary IP based on the artists& #39; activities with this motto "Making the fans feel as if they are living and breathing with the artists as a part of their daily lives" "Provide healing for the fans" "Bringing new IPs as brand-new experiences"
-all five volumes in the Graphic Lyrics series hit top 10 weekly bestseller list within a week both online and offline in Kyobobooks in Korea
-concert merch part of the Indirect-Involvement structure
-458 pieces of Big Hit IP& #39;s official products sold in first half 2020
-concert merch part of the Indirect-Involvement structure
-458 pieces of Big Hit IP& #39;s official products sold in first half 2020
-Big Hit IP carried out multi-faceted licensing businesses
exp. Samsung Galaxy S20+ and Buds (BTS ver.)/Starbucks collection
-sold out within an hour on Weverse Shop (samsung)
-90% of stock sold out on first day (Starbucks)
motto- "Is this a prtner that can share our philosopy"
exp. Samsung Galaxy S20+ and Buds (BTS ver.)/Starbucks collection
-sold out within an hour on Weverse Shop (samsung)
-90% of stock sold out on first day (Starbucks)
motto- "Is this a prtner that can share our philosopy"
BIG HIT 360- video content and Big Hit content branding
-2011 onwards had in-house creative video team for original content
exp. Bangtan Bomb/ Run BTS (broadcasted in TV stations)/ Bon Voyage/ in the SOOP
-2011 onwards had in-house creative video team for original content
exp. Bangtan Bomb/ Run BTS (broadcasted in TV stations)/ Bon Voyage/ in the SOOP
-Big Hit content branding model involved in creating OTT documentaries
-& #39;BTS LOVE YOURSELF& #39; & #39;LOVE YOURSELF: SPEAK YOURSELF& #39; tour viewers 2.06 mil/ 5.55 mil viewers for live streaming, viewing and DVD
-& #39;Break The Silence: Docu-Series& #39; sold more than 100k units
-& #39;BTS LOVE YOURSELF& #39; & #39;LOVE YOURSELF: SPEAK YOURSELF& #39; tour viewers 2.06 mil/ 5.55 mil viewers for live streaming, viewing and DVD
-& #39;Break The Silence: Docu-Series& #39; sold more than 100k units
-set clear images of how the artists will be presented in a certain format to increase fan expectations for particular content brands
-brands developed by artists and company but customers who consume and built up brand value
-brands developed by artists and company but customers who consume and built up brand value
[help me i& #39;m so behind]
-all video content serviced on Big Hit& #39;s proprietary platform Weverse to allow easy access
-recently hit 10 Mil downloads
-Weverse attributed to Big Hit being chosen as fourth on "World& #39;s 50 Most Innovative Companies 2020" by Fast Company
-all video content serviced on Big Hit& #39;s proprietary platform Weverse to allow easy access
-recently hit 10 Mil downloads
-Weverse attributed to Big Hit being chosen as fourth on "World& #39;s 50 Most Innovative Companies 2020" by Fast Company
-Weverse is an innovation for providing integrated service for fandom
-Weverse connects the Label and Business parts of the Big Hit Ecosystem as the centre
-Ecosystem characteristics (integration, continuity and expansion)
-Weverse connects the Label and Business parts of the Big Hit Ecosystem as the centre
-Ecosystem characteristics (integration, continuity and expansion)
Expansion- deeper label portfolio, collab and synergy between business domains (education and game) enable ecosystem expansion
Integration- all business content integrated on one platform
Continuity- membership benefits and exclusive content solidify integration
Integration- all business content integrated on one platform
Continuity- membership benefits and exclusive content solidify integration
Under this ecosystem created BangBangCon
-broke record for & #39;number of users for an online concert& #39; with 756k viewers
-& #39;most live-streamed concert& #39; by Guiness World Record UK& #39;
-& #39;new paradigm for concerts in the new normal era& #39;
-broke record for & #39;number of users for an online concert& #39; with 756k viewers
-& #39;most live-streamed concert& #39; by Guiness World Record UK& #39;
-& #39;new paradigm for concerts in the new normal era& #39;
[the above tweet is about bbc-THE LIVE. the below is talking about the concert streams]
-beNX dev team became first attempt in the industry to connect lightsticks worldwide
-50.59 mil views across 162 countries and regions over 24 hours
-half a million light sticks connected
-beNX dev team became first attempt in the industry to connect lightsticks worldwide
-50.59 mil views across 162 countries and regions over 24 hours
-half a million light sticks connected
-hashtag reached 6.46 mil on weverse
THE LIVE
-challenge shifted from streaming to offering the best experience to fans
-shifted all aspects of a stadium concert onto weverse
-756k concurrent viewers from 107 regions(15 times the size of a stadium concert) / 746k merch items sold
THE LIVE
-challenge shifted from streaming to offering the best experience to fans
-shifted all aspects of a stadium concert onto weverse
-756k concurrent viewers from 107 regions(15 times the size of a stadium concert) / 746k merch items sold
-October will see a BTS performance both streamed online and held offline "MAP OF THE SOUL: ONE" concert
"Learn! KOREAN with BTS"
-2.19 mil people from 200 countries and regions watched epsiodes 4.3 mil times
-most viewers from US/ INDIA/ INDONESIA/ PHILLIPINES/ JAPAN
-education book featuring tinyTAN with same name unveiled through Weverse Shop on 24th
-2.19 mil people from 200 countries and regions watched epsiodes 4.3 mil times
-most viewers from US/ INDIA/ INDONESIA/ PHILLIPINES/ JAPAN
-education book featuring tinyTAN with same name unveiled through Weverse Shop on 24th
-appropriate for beginner to mid-level Korean learners
-comes with Speaking Pen to interact with the book
-includes voice messages from the members
-signed partnership with Hankuk Uni of Foreign Studies and the Korea Foundation yesterday
-comes with Speaking Pen to interact with the book
-includes voice messages from the members
-signed partnership with Hankuk Uni of Foreign Studies and the Korea Foundation yesterday
-begin this fall semester in Middlebury College in the US and Ecole Normale SUperieure of Paris, France
-increase scale and number of schools later
-increase scale and number of schools later
Publication domain
-HHYH The Notes 1 sold 200k copies worldwide, Notes 2 release on 25th
-& #39;BTS Universe& #39; expansion to literature
-Notes 2 features monologues by the boys on a journey to find the "MAP OF THE SOUL"
-HHYH The Notes 1 sold 200k copies worldwide, Notes 2 release on 25th
-& #39;BTS Universe& #39; expansion to literature
-Notes 2 features monologues by the boys on a journey to find the "MAP OF THE SOUL"
Game Domain
-& #39;Superb& #39; game dev subsidiary launch & #39;mobile rhythm game& #39; available in multiplayer in 4th quarter 2020
-Netmarble collab for @BUSgameOfficial in sandbox format 3rd quarter 2020
-& #39;Superb& #39; game dev subsidiary launch & #39;mobile rhythm game& #39; available in multiplayer in 4th quarter 2020
-Netmarble collab for @BUSgameOfficial in sandbox format 3rd quarter 2020
-work at home system for employees starting from Feb
-& #39;sincerety& #39; is a focus put on training new artists and in the company
-Harvard case study on Big Hit artist training system and philosophy & #39;strives to strike a balance between system& #39;s efficiency and artists& #39; individuality& #39;
-& #39;sincerety& #39; is a focus put on training new artists and in the company
-Harvard case study on Big Hit artist training system and philosophy & #39;strives to strike a balance between system& #39;s efficiency and artists& #39; individuality& #39;
