i keep saying this: public shaming and confrontation works better and faster than trying to “educate” people who don’t want to be educated. socially punish people for not wearing masks. make it a huge hassle. this is how the overton window gets shifted

the tantrums we are seeing from anti mask jerks has a name in behavioral science: extinction burst. it’s often a signal that an unwanted behavior is about to change, but only if you don’t give in to it https://pethelpful.com/dogs/-Dog-Behavior-Understanding-Extinction-Bursts

behaviorally the only thing that would be more effective than continuing to press anti maskers is providing positive rewards for wearing masks and not just removing negative consequences. cash is extremely effective. “you get five bucks for wearing a mask properly” would work

you can do this on a micro level with your own family and friends by giving them social rewards for wearing masks, directly thanking or complimenting them on the masks would work for most, sneakier rewards would also work: if your dad wears his mask play his fav song in the car