We found ourselves engulfed in a mini twitter storm today over the price of a football shirt. It all kicked off when a kit fanatic spotted that we’d listed the very lovely Roma 2019/20 third shirt for a cool £199.99.



A thread

Much debate followed, largely criticising us for ripping off customers and unfairly hiking the cost of a football shirt. Some labelled it as exploitation, which seemed a bit much, but ok.

So we took shelter for a while, regrouped and then wrote a blog in defence of ourselves (which you can read here: https://www.cultkits.com/blog/shirts/roma-shirt-twitter-storm/)

Firstly, a bit about us. We're 3 mates who started a business because we love football shirts. Just like you do. What started as a passion project has grown over the last few years to the extent that we now have actual employees & an HQ (that sounds glamorous. It isn’t glamorous)

Getting bigger has meant we have overheads. Lots of overheads… rent, wages, taxes. Of those, the most important is being able to pay our small but brilliant team a fair wage. That means that while we always try to keep prices low, we have to ensure the business remains viable

If a shirt is expensive on the site, it’s genuinely because we have had to pay a lot to acquire it. Like in the case of the Roma shirt. It is expensive, for sure. But it cost a lot for us to buy in the first place (probs too much).

Sometimes, we get the pricing wrong. We list hundreds of items every week so it’s inevitable. And we’ve sold shirts for far less than their worth on plenty of occasions too. If you think an item is over-priced, tell us. Or don’t buy it. Either way, we’ll get the message.

Over the last year or so, our focus has been on developing our clearance range of more affordable shirts. It means we can buy in bulk and then pass the saving on to you.

So, if we got the price on the Roma shirt wrong, we’re sorry. But do understand that we aren’t trying to be greedy or exploitative or any of the other things we’ve been accused of.

And finally - thanks for all your support over the last few years. We really appreciate it