Read on Twitter
It’s here, it’s here!
SERVER-SIDE TAGGING
#GoogleTagManager
The new Server container is now in public beta. You can create a new container in the Admin section of any Google Tag Manager account you have access to.
My guide:
https://www.simoahava.com/analytics/server-side-tagging-google-tag-manager/
#measure
THREAD 1/11
SERVER-SIDE TAGGING
#GoogleTagManager
The new Server container is now in public beta. You can create a new container in the Admin section of any Google Tag Manager account you have access to.
My guide:
https://www.simoahava.com/analytics/server-side-tagging-google-tag-manager/
#measure
THREAD 1/11
Server-side tagging is (for now) a @GCPcloud managed environment, which serves as a server-side proxy for all your analytics, marketing, and advertising needs.
See this video for a walkthrough of how to set it up:
#measure
THREAD 2/11
See this video for a walkthrough of how to set it up:
#measure
THREAD 2/11
With Server-side tagging you're looking at lots of benefits for your data pipeline; two in particular:
1. You *own* the proxy. Anything that passes through can be thoroughly assessed, validated, and dispatched OR purged by you.
https://www.simoahava.com/gtm-tips/build-custom-universal-analytics-client-server-side-tagging/
#measure
THREAD 3/11
1. You *own* the proxy. Anything that passes through can be thoroughly assessed, validated, and dispatched OR purged by you.
https://www.simoahava.com/gtm-tips/build-custom-universal-analytics-client-server-side-tagging/
#measure
THREAD 3/11
And here's the same in an easy to follow video:
You have a "staging area" for all data collected from browsers and devices. You don't have to accept third-party JavaScript libraries leeching everything they can from the user.
#measure
THREAD 4/11
You have a "staging area" for all data collected from browsers and devices. You don't have to accept third-party JavaScript libraries leeching everything they can from the user.
#measure
THREAD 4/11
2. In other words, you can build a data pipeline that loads *no* third-party code in the browser. Everything can be collected with a custom event stream, fully consent-aware, which is then distributed to the vendors in server-to-server calls.
It requires work, yes.
THREAD 5/11
It requires work, yes.
THREAD 5/11
Obviously there are ways to misuse a server-side proxy. It can be used to obfuscate unsavory data collection practices and to circumvent content blockers.
I still like to think that it offers so much potential for actually *improving* data security and privacy.
THREAD 6/11
I still like to think that it offers so much potential for actually *improving* data security and privacy.
THREAD 6/11
It's easy to get started. Just follow my guide and video (earlier in this thread), or look at the official documentation:
https://developers.google.com/tag-manager/serverside
A basic setup will cost you practically nothing. A production-ready deployment is 100USD+ per month.
THREAD 7/11
https://developers.google.com/tag-manager/serverside
A basic setup will cost you practically nothing. A production-ready deployment is 100USD+ per month.
THREAD 7/11
There are some other features released concurrently into #GoogleTagManager:
A new "Transport URL" option in Google Analytics tags lets you choose whether to send the data to Google or to a new endpoint (e.g. your Server container).
https://www.simoahava.com/gtm-tips/send-google-analytics-requests-custom-endpoint/
#gtmtips
THREAD 8/11
A new "Transport URL" option in Google Analytics tags lets you choose whether to send the data to Google or to a new endpoint (e.g. your Server container).
https://www.simoahava.com/gtm-tips/send-google-analytics-requests-custom-endpoint/
#gtmtips
THREAD 8/11
A new "Server Managed" option for the Client ID in case you want to use the Google Analytics server-side setup. This is a new HttpOnly cookie designed to replace the script-readable _ga cookie used by Google Analytics.
https://www.simoahava.com/analytics/fpid-cookie-google-analytics-server-side-tagging/
#googleanalytics
THREAD 9/11
https://www.simoahava.com/analytics/fpid-cookie-google-analytics-server-side-tagging/
#googleanalytics
THREAD 9/11
I know there have been server-side tag management systems before, but I'm positive this will be *it* for most.
There are no license costs involved. It runs in the cloud where you have full control over what's being run.
It’s a full-blown paradigm shift, people.
THREAD 10/11
There are no license costs involved. It runs in the cloud where you have full control over what's being run.
It’s a full-blown paradigm shift, people.
THREAD 10/11
Read through my main guide, check out the videos, create a Server container and give it a shot with the free @GCPCloud tiers.
https://www.simoahava.com/analytics/server-side-tagging-google-tag-manager/
Let’s hope the Community Template gallery is updated soon with all the server-side goodies.
Fin.
#measure
THREAD 11/11
https://www.simoahava.com/analytics/server-side-tagging-google-tag-manager/
Let’s hope the Community Template gallery is updated soon with all the server-side goodies.
Fin.
#measure
THREAD 11/11
