Server-side tagging is (for now) a @GCPcloud managed environment, which serves as a server-side proxy for all your analytics, marketing, and advertising needs.

See this video for a walkthrough of how to set it up:

https://youtu.be/6OGbOh216mU 

https://youtu.be/6OGbOh216... href="https://twtext.com//hashtag/measure"> #measure

THREAD 2/11
With Server-side tagging you& #39;re looking at lots of benefits for your data pipeline; two in particular:

1. You *own* the proxy. Anything that passes through can be thoroughly assessed, validated, and dispatched OR purged by you.

https://www.simoahava.com/gtm-tips/build-custom-universal-analytics-client-server-side-tagging/

https://www.simoahava.com/gtm-tips/... href="https://twtext.com//hashtag/measure"> #measure

THREAD 3/11
And here& #39;s the same in an easy to follow video:

https://youtu.be/_c4JEfSkP6U 

You">https://youtu.be/_c4JEfSkP... have a "staging area" for all data collected from browsers and devices. You don& #39;t have to accept third-party JavaScript libraries leeching everything they can from the user.

#measure

THREAD 4/11
2. In other words, you can build a data pipeline that loads *no* third-party code in the browser. Everything can be collected with a custom event stream, fully consent-aware, which is then distributed to the vendors in server-to-server calls.

It requires work, yes.

THREAD 5/11
Obviously there are ways to misuse a server-side proxy. It can be used to obfuscate unsavory data collection practices and to circumvent content blockers.

I still like to think that it offers so much potential for actually *improving* data security and privacy.

THREAD 6/11
It& #39;s easy to get started. Just follow my guide and video (earlier in this thread), or look at the official documentation:

https://developers.google.com/tag-manager/serverside

A">https://developers.google.com/tag-manag... basic setup will cost you practically nothing. A production-ready deployment is 100USD+ per month.

THREAD 7/11
There are some other features released concurrently into #GoogleTagManager:

A new "Transport URL" option in Google Analytics tags lets you choose whether to send the data to Google or to a new endpoint (e.g. your Server container).

https://www.simoahava.com/gtm-tips/send-google-analytics-requests-custom-endpoint/

https://www.simoahava.com/gtm-tips/... href="https://twtext.com//hashtag/gtmtips"> #gtmtips

THREAD 8/11
A new "Server Managed" option for the Client ID in case you want to use the Google Analytics server-side setup. This is a new HttpOnly cookie designed to replace the script-readable _ga cookie used by Google Analytics.

https://www.simoahava.com/analytics/fpid-cookie-google-analytics-server-side-tagging/

https://www.simoahava.com/analytics... href="https://twtext.com//hashtag/googleanalytics"> #googleanalytics

THREAD 9/11
I know there have been server-side tag management systems before, but I& #39;m positive this will be *it* for most.

There are no license costs involved. It runs in the cloud where you have full control over what& #39;s being run.

It’s a full-blown paradigm shift, people.

THREAD 10/11
Read through my main guide, check out the videos, create a Server container and give it a shot with the free @GCPCloud tiers.

https://www.simoahava.com/analytics/server-side-tagging-google-tag-manager/

Let’s">https://www.simoahava.com/analytics... hope the Community Template gallery is updated soon with all the server-side goodies.

Fin.

#measure

THREAD 11/11
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