Side Note https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> The Future of Fulfilment

Brands are reconsidering the purpose of bricks-and-mortar shops and focusing on the ways in which services, logistics and fulfilment u2028can enhance their identities.

A thread (1/12)
It has been said that we’ve seen five years of digital progress in five months.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend"> New customers have boosted the number of online grocery buyers by 30% globally according to Kantar

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend"> Online shopping surged by 129% across Europe according to Astound Commerce

(2/12)
Brands are accelerating their digital investments to account for this progress.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📱" title="Mobiltelefon" aria-label="Emoji: Mobiltelefon"> @ZARA owner Intidex has said it expects online sales to account for 25% of sales by 2022

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📱" title="Mobiltelefon" aria-label="Emoji: Mobiltelefon"> @Nike thinks digital could account for 50% of sales in the foreseeable future

(3/12)
Implication https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> Everything that touches upon accelerating fulfilment options u2028and creating more frictionless fulfilment is becoming essential inter-covid.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚚" title="Lieferwagen" aria-label="Emoji: Lieferwagen"> Amazon is in talks to convert JC Penney stores in malls into fulfilment centres

(4/12)
Implication https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> CBRE predicts there will be demand for 333m sq ft of new space in the US by 2022 — treble its previous estimate — and expects rents to grow by about 6 per cent a year.

Source: https://www.ft.com/content/919fc491-b6e4-4ab8-a523-8f19a9c59bb9

(5/12)">https://www.ft.com/content/9...
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚚" title="Lieferwagen" aria-label="Emoji: Lieferwagen"> Logistics giant Prologis recently acquired a retail park with plans to convert it into an e-commerce fulfilment centre.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚚" title="Lieferwagen" aria-label="Emoji: Lieferwagen"> Warehouse group Segro has outlined a £1bn plan to tap online shopping boom and is aiming to spend £1 billion developing warehouses by 2021

(6/12)
A sign of the times https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> Fashion brands used to promote flagship stores, now they promote their logistics centres

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚚" title="Lieferwagen" aria-label="Emoji: Lieferwagen"> Here in @voguebusiness Mango gives a look inside its new logistics centre with beautiful imagery https://www.voguebusiness.com/consumers/spanish-label-mango-approach-to-fast-fashion

(7/12)">https://www.voguebusiness.com/consumers...
Implication https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> Dark Infrastructure will continue to boom providing flexibility without long-term leases and expensive integration

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👨‍🍳" title="Man cook" aria-label="Emoji: Man cook"> Cloud Kitchens rents space to delivery-only restaurants

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👨‍🍳" title="Man cook" aria-label="Emoji: Man cook"> Reef Kitchen provide turnkey delivery solutions

( 8/12)
Implication https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts">As retail continues to tackle a surplus of space unused spaces - Office and malls could also be turned into delivery centres

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚚" title="Lieferwagen" aria-label="Emoji: Lieferwagen"> @Ohi_now creates micro-warehouses u2028in vacant retail spaces and offices in the USA

(9/12)
Implication https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts">As online and offline retail spaces become increasingly intertwined, physical stores are turning into service-led spaces to support e-commerce habits

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🛍️" title="Einkaufstaschen" aria-label="Emoji: Einkaufstaschen"> Virgil Abloh and AMO have designed a flexible flagship with the store acting as a fulfilment centre

(10/12)
Implication https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts">Post-offices and parcel pick-up stores could also become unrecognisable from the way they look today

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📨" title="Eingehender Umschlag" aria-label="Emoji: Eingehender Umschlag"> Box by Posti from the Finnish postal service has created a space where people can collect orders, try on garments, and make returns

( 11/12)
In Summary https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts">The Pandemic has forced retailers to be more agile and to think harder about the purpose of their physical space. Expect to see greater investment in the warehousing as well as hybrid stores designed with more of an emphasis on distribution than browsing

(12/12)
You can follow @VictoriaFutures.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: