Side Note
The Future of Fulfilment
Brands are reconsidering the purpose of bricks-and-mortar shops and focusing on the ways in which services, logistics and fulfilment can enhance their identities.
A thread (1/12)

Brands are reconsidering the purpose of bricks-and-mortar shops and focusing on the ways in which services, logistics and fulfilment can enhance their identities.
A thread (1/12)
It has been said that we’ve seen five years of digital progress in five months.
New customers have boosted the number of online grocery buyers by 30% globally according to Kantar
Online shopping surged by 129% across Europe according to Astound Commerce
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Brands are accelerating their digital investments to account for this progress.
@ZARA owner Intidex has said it expects online sales to account for 25% of sales by 2022
@Nike thinks digital could account for 50% of sales in the foreseeable future
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Implication
Everything that touches upon accelerating fulfilment options
and creating more frictionless fulfilment is becoming essential inter-covid.
Amazon is in talks to convert JC Penney stores in malls into fulfilment centres
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Implication
CBRE predicts there will be demand for 333m sq ft of new space in the US by 2022 — treble its previous estimate — and expects rents to grow by about 6 per cent a year.
Source: https://www.ft.com/content/919fc491-b6e4-4ab8-a523-8f19a9c59bb9
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Source: https://www.ft.com/content/919fc491-b6e4-4ab8-a523-8f19a9c59bb9
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A sign of the times
Fashion brands used to promote flagship stores, now they promote their logistics centres
Here in @voguebusiness Mango gives a look inside its new logistics centre with beautiful imagery https://www.voguebusiness.com/consumers/spanish-label-mango-approach-to-fast-fashion
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Implication
Dark Infrastructure will continue to boom providing flexibility without long-term leases and expensive integration
Cloud Kitchens rents space to delivery-only restaurants
Reef Kitchen provide turnkey delivery solutions
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Implication
As retail continues to tackle a surplus of space unused spaces - Office and malls could also be turned into delivery centres
@Ohi_now creates micro-warehouses
in vacant retail spaces and offices in the USA
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Implication
As online and offline retail spaces become increasingly intertwined, physical stores are turning into service-led spaces to support e-commerce habits
Virgil Abloh and AMO have designed a flexible flagship with the store acting as a fulfilment centre
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Implication
Post-offices and parcel pick-up stores could also become unrecognisable from the way they look today
Box by Posti from the Finnish postal service has created a space where people can collect orders, try on garments, and make returns
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In Summary
The Pandemic has forced retailers to be more agile and to think harder about the purpose of their physical space. Expect to see greater investment in the warehousing as well as hybrid stores designed with more of an emphasis on distribution than browsing
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