Side Note 👉 The Future of Fulfilment

Brands are reconsidering the purpose of bricks-and-mortar shops and focusing on the ways in which services, logistics and fulfilment 
can enhance their identities.

A thread (1/12)
It has been said that we’ve seen five years of digital progress in five months.

📈 New customers have boosted the number of online grocery buyers by 30% globally according to Kantar

📈 Online shopping surged by 129% across Europe according to Astound Commerce

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Brands are accelerating their digital investments to account for this progress.

📱 @ZARA owner Intidex has said it expects online sales to account for 25% of sales by 2022

📱 @Nike thinks digital could account for 50% of sales in the foreseeable future

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Implication 👉 Everything that touches upon accelerating fulfilment options 
and creating more frictionless fulfilment is becoming essential inter-covid.

🚚 Amazon is in talks to convert JC Penney stores in malls into fulfilment centres

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Implication 👉 CBRE predicts there will be demand for 333m sq ft of new space in the US by 2022 — treble its previous estimate — and expects rents to grow by about 6 per cent a year.

Source: https://www.ft.com/content/919fc491-b6e4-4ab8-a523-8f19a9c59bb9

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🚚 Logistics giant Prologis recently acquired a retail park with plans to convert it into an e-commerce fulfilment centre.

🚚 Warehouse group Segro has outlined a £1bn plan to tap online shopping boom and is aiming to spend £1 billion developing warehouses by 2021

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A sign of the times 👉 Fashion brands used to promote flagship stores, now they promote their logistics centres

🚚 Here in @voguebusiness Mango gives a look inside its new logistics centre with beautiful imagery https://www.voguebusiness.com/consumers/spanish-label-mango-approach-to-fast-fashion

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Implication 👉 Dark Infrastructure will continue to boom providing flexibility without long-term leases and expensive integration

👨‍🍳 Cloud Kitchens rents space to delivery-only restaurants

👨‍🍳 Reef Kitchen provide turnkey delivery solutions

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Implication 👉As retail continues to tackle a surplus of space unused spaces - Office and malls could also be turned into delivery centres

🚚 @Ohi_now creates micro-warehouses 
in vacant retail spaces and offices in the USA

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Implication 👉As online and offline retail spaces become increasingly intertwined, physical stores are turning into service-led spaces to support e-commerce habits

🛍️ Virgil Abloh and AMO have designed a flexible flagship with the store acting as a fulfilment centre

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Implication 👉Post-offices and parcel pick-up stores could also become unrecognisable from the way they look today

📨 Box by Posti from the Finnish postal service has created a space where people can collect orders, try on garments, and make returns

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In Summary 👉The Pandemic has forced retailers to be more agile and to think harder about the purpose of their physical space. Expect to see greater investment in the warehousing as well as hybrid stores designed with more of an emphasis on distribution than browsing

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