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100 years ago Americans weren't brushing their teeth
"Americans' teeth was in a steep decline"
This is all changed because of a unique re-positioning from a marketing legend
//Thread//
"Americans' teeth was in a steep decline"
This is all changed because of a unique re-positioning from a marketing legend
//Thread//
It was a red ocean, salesmen after salesmen trying to sell powders, elixirs but none seemed to bite.
The problem?
It was never a habit
The problem?
It was never a habit
Clause C. Hopkins, a true marketing legend was approached to sell toothpaste
He thought it was absurd,
Investment suicide.
For the hell of it, he went on to study day and night to figure out an angle for selling toothpaste
He thought it was absurd,
Investment suicide.
For the hell of it, he went on to study day and night to figure out an angle for selling toothpaste
He found out something remarkable
Plaque.
The destroyer of the teeth.
He connected his toothpaste as a way to clear the plaque and RESTORE BEAUTY.
He repositoned the market from health -> Making you look beautiful
Plaque.
The destroyer of the teeth.
He connected his toothpaste as a way to clear the plaque and RESTORE BEAUTY.
He repositoned the market from health -> Making you look beautiful
Hopkins needed a cue
A reason for people to use the toothpaste
His goal? To make brushing your teeth into a way of life.
A habitual process in your every day life.
A reason for people to use the toothpaste
His goal? To make brushing your teeth into a way of life.
A habitual process in your every day life.
You deserve a perttier smile
You want to be more beautiful
Brush with "Pepsodent"
They created a loop
Beauty comes from white teeth,
White teeth comes from our routine of brushing your teeth every morning
You want to be more beautiful
Brush with "Pepsodent"
They created a loop
Beauty comes from white teeth,
White teeth comes from our routine of brushing your teeth every morning
The lesson?
Create a way of life with your product
A habitat - a behavior to get your audience to instill it into their every day lives
This will sky-rocket your LOV
Create a way of life with your product
A habitat - a behavior to get your audience to instill it into their every day lives
This will sky-rocket your LOV
Habit*
Don't sleep on this thread
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