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Actionable advice to acquire your first 100 sign ups.
Here's how @thisiskp_ got his first few hundred sign ups...
Here's how @thisiskp_ got his first few hundred sign ups...
1. Start with a waitlist 
A lot of founders make the mistake of directly unveiling their product to public w/o creating any buzz around the launch
Never open to a vague general audience. Set up a waitlist & let people opt-in so you have a focused audience.
A lot of founders make the mistake of directly unveiling their product to public w/o creating any buzz around the launch
Never open to a vague general audience. Set up a waitlist & let people opt-in so you have a focused audience.
2. Build a viral loop to Twitter 
After people sign up on your waitlist, don't give instant access. Give them a way to share their excitement on Twitter.
This step is admittedly high friction but it will clearly show you who's really serious among your audience.
After people sign up on your waitlist, don't give instant access. Give them a way to share their excitement on Twitter.
This step is admittedly high friction but it will clearly show you who's really serious among your audience.
3. Make it easy to share 
Have a pre-composed tweets behind most buttons using "Clicktotweet". It's the little things that matter - people love editing the copy and just hitting tweet than thinking from scratch.
Have a pre-composed tweets behind most buttons using "Clicktotweet". It's the little things that matter - people love editing the copy and just hitting tweet than thinking from scratch.
4. Treat super fans like royalty 
The small percentage of super fans who went thru the hoops for you have to be absolutely thanked and recognized. Among your waitlist, these are your most passionate audience.
Give them more value, tweet at them, slide into DMs, show love.
The small percentage of super fans who went thru the hoops for you have to be absolutely thanked and recognized. Among your waitlist, these are your most passionate audience.
Give them more value, tweet at them, slide into DMs, show love.
5. Build In Public 
Let people know what you are building way before you have an MVP.
Use a landing page to share your thesis & attract the right users. Make it clean, easy to digest and just high-level.
Let people know what you are building way before you have an MVP.
Use a landing page to share your thesis & attract the right users. Make it clean, easy to digest and just high-level.
6. Roll out invites in batches 
His playbook is:
⢠share v1 w/ my mastermind group of makers and friends
⢠iterate on their feedback & within a week, launch it to super fans on the waitlist
⢠the full waitlist
⢠Twitter
⢠IndieHackers or ProductHunt
His playbook is:
⢠share v1 w/ my mastermind group of makers and friends
⢠iterate on their feedback & within a week, launch it to super fans on the waitlist
⢠the full waitlist
⢠Twitter
⢠IndieHackers or ProductHunt
7. Build audience each day 
He may not be shipping each day but he's always sharing the story of what he's building to get people excited, either in private or public.
His default assumption is no one cares about his idea. It keeps him humble & reminds him to share stories.
He may not be shipping each day but he's always sharing the story of what he's building to get people excited, either in private or public.
His default assumption is no one cares about his idea. It keeps him humble & reminds him to share stories.
8. Treat beta seriously
A beta launch is as important as a real public launch. He does his best to build community from the 1st user.
⢠listen to them
⢠reply to their emails/tweets
⢠understand how they're using the product.
It's not easy but rewarding.
A beta launch is as important as a real public launch. He does his best to build community from the 1st user.
⢠listen to them
⢠reply to their emails/tweets
⢠understand how they're using the product.
It's not easy but rewarding.
9. Use one channel effectively
He shares updates on Indie Hackers, but a lot of the users for his projects come from Twitter.
http://LetterDrop.io grew to 505 beta ups & Cuppa is 1600+ Find a channel that works for you & stay focused in the early days
He shares updates on Indie Hackers, but a lot of the users for his projects come from Twitter.
http://LetterDrop.io grew to 505 beta ups & Cuppa is 1600+ Find a channel that works for you & stay focused in the early days
Read the full post and discussion. You know you want to. https://www.indiehackers.com/post/actionable-advice-to-acquire-your-first-100-sign-ups-bcde36a256
