Thread by @JCPHankins, I published my Share of Search paper with @WARCEditors https://www.warc.com/content/paywall/article/warc-exclusive/share-of-search-the-most-important-metric-youve-never-heard-of/133646 last week [...]

I published my Share of Search paper with @WARCEditors https://www.warc.com/content/paywall/article/warc-exclusive/share-of-search-the-most-important-metric-youve-never-heard-of/133646 last week and an extension on my blog https://theeqplanner.wordpress.com/2020/08/07/the-most-important-metric-youve-never-heard-of/ it's had a fantastic and positive response. We've had further validations run on media & fashion companies and even better we've had ...

The most important metric you’ve never heard of

So earlier this week I WARC published the first of a two part article shining a light on an insight that i alighted upon around 6 years ago. The aim of this article was to get this out into the pub…

https://www.warc.com/content/paywall/article/warc-exclusive/share-of-search-the-most-important-metric-youve-never-heard-of/133646

super bright people like @Tokumotion write R script for the share of search calculation here...

https://github.com/tokumotion/shareofsearch

tokumotion/shareofsearch

Contribute to tokumotion/shareofsearch development by creating an account on GitHub.

https://github.com/tokumotion/shareofsearch

And @francksa detailing an available python script!! Plus also the availability to the US market of a shopping only filter on Google search!

Shout out to @mixesintheattic who did this great thread https://twitter.com/mixesintheattic/status/1292263969911189504?s=19

Maybe we'll have to start a #shareofsearch hashtag to keep the work together...

https://twitter.com/mixesintheattic/status/1292263969911189504?s=19

You can follow @JCPHankins.

Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: