So yal know I never give you threads about things you can google. If you ask me a google question I don’t answer. So let’s have an honest chat about something neh?

Etiquette!

So when influencer marketing started, the idea was to use your social capital to send a message about a product or brand to your audience through you. The idea was that it shouldn’t be obvious but with many factors this has changed.

So I picked up a trend and asked a few of my peers who work for various agencies what they think. So the announcement of getting a campaign, asking for RTs and shaming people when they don’t engage your content. oh boi

What I got from these chats is that it’s off putting and dilutes the message when it’s time to execute. It’s one thing to introduce a campaign by telling us with who you working with and you are excited to share what they have in store for us but yal say “I got a campaign”

And when you roll out, your audience is engaging with the content by congratulating you and “Lv 2 c it” and not engaging the campaign message. Diluting the campaign because the analytics won’t be accurate to campaign objectives

When you ask for RTs, you further dilute things because from brand side I’m not sure if the campaign was a success or not because the engagement was not organic. We spoke about building a community akere?

And before you throw your toys.... WE KNOW that engagement on campaigns is generally lower but there is still a benchmark where for a campaign, certain numbers are fairly good because we understand how people engage with content in general.

Shaming people for not RTing yona lol oh noooo. Says a lot about how your shit don’t bang. It’s manipulative as fuck and makes you difficult to work with because you might bring a bad sentiment to a campaign.

While I understand the excitement to get a campaign because it’s a huge deal for you. Approach is important, because what you do trickles into the campaigns that you are apart of.

I think last week someone got backlash when they said we should engage influencers/ content creators to help them out. It shouldnt get to a point where you have to ask. Based on how people engage you will know how they feel about your content

And if they don’t because they don’t like you, it speaks branding, online sentiment and positioning.

You really gotta take this thing seriously.