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The #1 way to improve your performance on ANY platform. Especially Facebook.
A thread.
A thread.
CREATIVES.
Creatives > Strategies.
Make sure you got basic strategies down and focus on getting outstanding creatives.
Yes, this is part of your job as a media buyer.
You should direct the person in charge of creatives with what the data you have in front of you.
Creatives > Strategies.
Make sure you got basic strategies down and focus on getting outstanding creatives.
Yes, this is part of your job as a media buyer.
You should direct the person in charge of creatives with what the data you have in front of you.
How do I direct a creative person/team?
Spy on your competitors.
Analyze your data if you have any.
Figure out the best performing creatives.
Put together a Google Docs with the best performing examples.
Spy on your competitors.
Analyze your data if you have any.
Figure out the best performing creatives.
Put together a Google Docs with the best performing examples.
Explain why these creatives perform better in your opinion.
Have them create videos similar to your best performers but tell them to change ONE part of it.
It could be the color, the hook, the banner for example.
Have them create videos similar to your best performers but tell them to change ONE part of it.
It could be the color, the hook, the banner for example.
If you haven't found a creative performing well, find some that are wildly different than what you tested so far.
Instead of a product demo, test a testimonial or a mashup of different people using your product.
Instead of a product demo, test a testimonial or a mashup of different people using your product.
Want examples?
Go to the FB Library and search for...
GREAT BRANDS.
@GrooveLife_ @IPSY @snowteethwhiten @Gymshark @beardbrand @puravidabrac @AmyPorterfield @eComLifestyle
Are perfect examples.
Go to the FB Library and search for...
GREAT BRANDS.
@GrooveLife_ @IPSY @snowteethwhiten @Gymshark @beardbrand @puravidabrac @AmyPorterfield @eComLifestyle
Are perfect examples.
Put everything in a Google Docs.
Make sure you add guidelines for how to shoot the videos/photos....
Make sure you add guidelines for how to shoot the videos/photos....
Aspect ratio -1080x1920 for stories, 4:5 or 1:1 for other placements)
Subtitles - Leave 14% space from bottom of video
Banner - Leave 14% space from top of video on stories
CTA to use (different for stories and other placements)
Hook
Length
Keywords to not use
Max 20% text
Subtitles - Leave 14% space from bottom of video
Banner - Leave 14% space from top of video on stories
CTA to use (different for stories and other placements)
Hook
Length
Keywords to not use
Max 20% text
Lastly, if it's your first time working with that team, jump on a call with the creative team.
Go through the Gdocs. Answer any questions.
Here's the Gdocs I use myself. Very basic. https://docs.google.com/document/d/13obx1Go4Vt9Sr8RRA08qVwVZpSPDxKxJGrdFtQVHXQM/edit?usp=sharing
Go through the Gdocs. Answer any questions.
Here's the Gdocs I use myself. Very basic. https://docs.google.com/document/d/13obx1Go4Vt9Sr8RRA08qVwVZpSPDxKxJGrdFtQVHXQM/edit?usp=sharing
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#dtctwitter #ecommerce #facebookads #mediabuying
My DMs are open. Feel free to reach out, I love to teach and expand my network!
#dtctwitter #ecommerce #facebookads #mediabuying
