"Easiest Guide Ever To Sell":

The step-by-step guide that summarizes how to seduce people and persuade them to do whatever the hell you want.

Without using threats or weapons.

Just by using simple words.

- The COPYWRITING THREAD You WISHED You Should Have Read Before -

1) First, you should know what people want.

Embody the customer.

Feel what they feel.

Talk like they talk.

Understand them better than you understand yourself.

2) Know what your product does and how it works.

Believe in it.

Love the product.

Your product should always be better than your copy.

* Even if you love the product, check out the competition.

Spy on them. See what they are doing.

One eye on your product, the other on your competition.

3) Strategy time: Analize how to introduce your product to the market.

Consider how the product stand in relation to the market and how the market view your product.

Understand the problems your product is facing so you can solve them in your ad.

4) Abstract Thinking Time: Choose the theme.

Design the architecture of your ad.

Brainstorm how it will flow, the tone, the emotion... everything.

Plan the layout.

5) After doing your homework...

NOW IS WHEN YOU WILL START TO WRITE THE AD.

Without research and proper planning you'll do a crappy job.

Always do your homework!

6) Make your prospect stop what they are doing to read your ad.

How?

With a powerful, jaw-dropping, head-turning headline.

Fail at this and your ad is 90% doomed.

7) Your job is to engage your reader with emotions until the last word of your copy.

A great copywriter is also a superb storyteller.

Every word should feel personal, be simple yet powerful, and loaded with sell.

Copy is not literature. A kid should be able to understand it

8) The Perfect Crime: Great Copy works below the consciousness.

People shouldn't be aware you are selling, not until later... almost to the very end.

(If they ever notice what you did after they buy).

9) Instill subconscious awareness of what your market want.

Maybe they don't realize or accept their wants.

Help them discover their wildest dreams.

10) Make people desire what they want.

Build desire, channel it.

Don't ever attemp to change a desire, because you can't.

You'll offend the customer and that's not how you will make your sale.

11) Show people they can have what they want, the way they want it.

That they finally will get rid of their problems and all their suffering!

12) Introduce your product as the only, easiest and proved way to get what your customer want.

Describe benefits as detailed as possible, without being technical.

Go back to #7: Don't be a bore. You have to make people read the ad until the end.

You can destroy the competition while you are doing this.

Just remember:

- If you dominate the market, don't ever mention the competition.

- Describe how you are better than your competition. Show proofs!

- Don't ever directly attack. People don't like this approach.

13) Address every concern or resistance of your reader as you write.

Remember the first step: you are also a customer.

Eliminate the customer fears at every chance they could appear.

Before the prospect notice, you give them a pacifier and sing your most persuasive lullaby.

14) Demonstrate your product as it satisfies every desire of your prospect.

Dramatize it, if possible.

But always be honest (remember the 1st step!)

Images and videos are a perfect way to show the use of a product.

15) Fire more desire with proof that your product works.

This makes people belief in your product.

No proof: you'll flop.

16) Tell your prospect exactly what your product will do for them now and in the long run.

Mention benefits again using a different angle.

17) Fear of Missing Out:

When you have them salivating, describe what will happen if they don't satisfy that need with your product.

18) Quickly summarize benefits again after giving them a scare. It's time to shoot your most powerful words here.

Remember there are people (myself included) that will just jump to the end of the ad.

This is your last chance to grab their attention.

19) Now it is time for the ABC: Always Be Closing. Push them to buy. This is called the "call to action".

Here the price enters the stage.

(Avoid mentioning the word "price". Use "value", "investment", etc)

I personally like to sprinkle many call to actions in online ads.

20) Depending on the tone of your ad, you can either straight order them to buy now or instill more fear of missing out (see #17).

Another strategy is offering the privilege of buying from you, instead of just asking to buy.

Appeal as a benefactor who is doing them a favor.

21) Bargain Time: Make them feel slightly kleptomaniac.

Diminish the price so they know your product is more valuable than the dollars they are about to spend.

If necessary, introduce discounts as rewards if you need your prospect to do something for you.

22) Bonus Time: Offer more value after diminishing the price.

By now, they should be feeling this is a once-in-a-lifetime deal.

Again, make them feel like they are stealing from you if you choose to pile on bonuses.

Coupons are magical weapons that you should also consider.

23) Guarantee:

Create the strongest guarantee in the market to make them feel safe about their purchase.

Oftentimes you can mention the guarantee way earlier.

If you did, remind them of your strong guarantee now.

24) Play the Scarcity Card:

Mention your product is limited, exclusive, or will be available at this discounted value until a precise date or until you sell a fixed amount.

25) The buying process should be as easy and natural as breathing.

Accept all forms of payments, even installments.

26) Everything I wrote about is easier said than done.

In fact, you can also forget about some "steps".

Because in copywriting there are no rules carved in stone, just guidelines.

The copy could be limited to one single headline, with four words.

Or it can be a headline followed by just a few words.

And other times copy can be larger than life. A literal wall of text.

Copywriting is an art.

You will weave your words so they perfectly flow with the purpose of sounding better than music to your prospects.

You'll communicate directly to the emotional mind, while making an appeal to the logical mind.

It is a sort of magic that hypnotizes people.

A power that is borderline illegal.

It takes time, effort, consistency and practice to be incredibly good at this.

In my case, I fell in love with Copywriting two months ago, and I've been practising hard every day since then.

And it has become my PASSION.

Even though I'm just starting, I already have customers and fellow copywriters who believe in me.

I cannot be more grateful for them.

The purpose of this thread is to help you understand more about this art.

Do you have any comments or questions?

Then feel free to express yourself or ask away.

I'll be glad to answer your questions.

Do you want more?

Then don't wait a minute longer.

You should follow me for more

Do you feel like copywriting is too much work?

Yes, it is too much work.

You may not have the time or enthusiasm required.

Which is cool. We all have our own talents and passions.

Do you need a Copywriter to help you sell now?

Why wait for longer?

Time is money.

And I'm your money machine

My office is open for you.

Send me a Direct Message.

Do it while you can afford my services.

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