Thank you @BilalMohammadMD @AmyOxentenkoMD for reigniting a convo ab #medtwitter #GITwitter, an important facet of the healthcare #SoMe landscape.

Let& #39;s review a few analyses we performed over the years on engagement + impact of GI #SoMe:
(Evidence to convince more to join?)

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧵" title="Thread" aria-label="Emoji: Thread">
Q: Is there benefit to divisional social media presence for a healthcare dept/institution?

With @DrLorenGR @walterchanMD we demonstrated an https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬆️" title="Pfeil nach oben" aria-label="Emoji: Pfeil nach oben"> in institutional social media presence predicted GI divisional #ranking improvement on @USNewsHealth

https://www.jmir.org/2019/9/e13345/ ">https://www.jmir.org/2019/9/e1... @jmirpub
Association Between Institutional Social Media Involvement and Gastroenterology Divisional Rankin...

Background: Patients often look to social media as an important tool to gather information about institutions and professionals. Since 1990, United States News and World Report (USNWR) has...

https://www.jmir.org/2019/9/e13345/
As mentioned, with @BrennanSpiegel @Doctor_V we created the GI hashtag ontology in 2016 to standardize GI discourse on Twitter with all GI societies/journals at the time, after a discussion w @subatomicdoc whose work in Heme/Onc inspired us. @symplur

https://journals.lww.com/ajg/Citation/2016/08000/Harnessing_the_Hashtag__A_Standard_Approach_to_GI.2.aspx">https://journals.lww.com/ajg/Citat...
Q: What about #socialmedia in GI training?

We performed a survey of GI fellowship program directors: #SoMe increasingly recognized as a valuable tool in #meded among PDs but #SoMe training still lacking as part of curriculum.
@AllisonYangMD @WalterChanMD

https://www.sciencedirect.com/science/article/pii/S0016508520313305?via%3Dihub">https://www.sciencedirect.com/science/a...
Q: What about #socialmedia in GI training?We performed a survey of GI fellowship program directors: #SoMe increasingly recognized as a valuable tool in #meded among PDs but #SoMe training still lacking as part of curriculum. @AllisonYangMD @WalterChanMD https://www.sciencedirect.com/science/a...
Q: What about #socialmedia in GI training?We performed a survey of GI fellowship program directors: #SoMe increasingly recognized as a valuable tool in #meded among PDs but #SoMe training still lacking as part of curriculum. @AllisonYangMD @WalterChanMD https://www.sciencedirect.com/science/a...
Q: Twitter activity at GI conferences?

Significantly increased engagement over time, but overall reach may be limited. This may suggest a need to devise novel ways to augment reach beyond #GITwitter. @WalterChanMD @DrLorenGR

https://www.sciencedirect.com/science/article/pii/S0016508517310673?via%3Dihub">https://www.sciencedirect.com/science/a...
Q: Is there an association with social media activity and journal article citations?

After controlling for IF, type of article, etc, there was an independent association w increased journal article citations and social media engagement https://www.sciencedirect.com/science/article/pii/S0016508516328554?via%3Dihub">https://www.sciencedirect.com/science/a...
Tu1108 Social Media Exposure is Independently Associated with Increased Citations of Publications...

https://www.sciencedirect.com/science/article/pii/S0016508516328554?via%3Dihub
The above was supported by similar study using altmetrics I was in w @ZachSmithGI @mikewallacemd https://www.sciencedirect.com/science/article/pii/S0016510719302196?via%3Dihub">https://www.sciencedirect.com/science/a...
Longitudinal relationship between social media activity and article citations in the journal...

Social media activity in the area of scientific journal publications has increased significantly over the last decade. Several studies have suggested …

https://www.sciencedirect.com/science/article/pii/S0016510719302196?via%3Dihub
Q: Were there differences in how content is disseminated by GI journals on SoMe?

On multivariate analysis, papers on motility, #cancer, #education, QI were mentioned more by tweeting journals. Basic science papers receive less SoMe exposure. #meded https://www.sciencedirect.com/science/article/pii/S0016508516328165?via%3Dihub">https://www.sciencedirect.com/science/a...
Tu1069 Disparities in Social Media Exposure of Peer-Reviewed Manuscripts in Gastroenterology

https://www.sciencedirect.com/science/article/pii/S0016508516328165?via%3Dihub
More recently we looked at the GI-related hashtags on other platforms such as @Instagram to better characterize online dialogue, demonstrating underrepresentation of MDs speaking on GI-related topics + a trend toward greater interest in educational posts.

https://www.sciencedirect.com/science/article/pii/S0016508519378163?via%3Dihub">https://www.sciencedirect.com/science/a...
More recently we looked at the GI-related hashtags on other platforms such as @Instagram to better characterize online dialogue, demonstrating underrepresentation of MDs speaking on GI-related topics + a trend toward greater interest in educational posts. https://www.sciencedirect.com/science/a...
More recently we looked at the GI-related hashtags on other platforms such as @Instagram to better characterize online dialogue, demonstrating underrepresentation of MDs speaking on GI-related topics + a trend toward greater interest in educational posts. https://www.sciencedirect.com/science/a...
Narrowing in on colorectal cancer content on Instagram, we noticed that there was sole independent predictor of greater engagement was posts on screening recommendations. #crcsm #colorectalcancer

https://www.sciencedirect.com/science/article/pii/S0016508519389668?via%3Dihub">https://www.sciencedirect.com/science/a...
Narrowing in on colorectal cancer content on Instagram, we noticed that there was sole independent predictor of greater engagement was posts on screening recommendations. #crcsm #colorectalcancer https://www.sciencedirect.com/science/a...
Narrowing in on colorectal cancer content on Instagram, we noticed that there was sole independent predictor of greater engagement was posts on screening recommendations. #crcsm #colorectalcancer https://www.sciencedirect.com/science/a...
We the nexplored the engagement of a new Twitter account for a burgeoning society, @ABEBariatric inthe months after its inception @GIE_Journal @MetabolicEndo @GinaSteiner39 https://www.sciencedirect.com/science/article/pii/S0016510718301834?via%3Dihub">https://www.sciencedirect.com/science/a...
The Association of Bariatric Endoscopy as @ABEBariatric: an initial 9-month experience of establi...

https://www.sciencedirect.com/science/article/pii/S0016510718301834?via%3Dihub
Recently we looked at #misinformation re: colonoscopy on @YouTube and how professional or endoscopic content were more likely to be accurate after controlling for confounders. IB: work pioneereed by @LoebStacy in urology.

https://www.sciencedirect.com/science/article/pii/S0016508520337616?via%3Dihub">https://www.sciencedirect.com/science/a...
Recently we looked at #misinformation re: colonoscopy on @YouTube and how professional or endoscopic content were more likely to be accurate after controlling for confounders. IB: work pioneereed by @LoebStacy in urology. https://www.sciencedirect.com/science/a...
Recently we looked at #misinformation re: colonoscopy on @YouTube and how professional or endoscopic content were more likely to be accurate after controlling for confounders. IB: work pioneereed by @LoebStacy in urology. https://www.sciencedirect.com/science/a...
And finally, a synopsis of where things stand (from my perspective) as someone active on multiple platforms, summarized in this @NatRevGastroHep article: https://www.nature.com/articles/s41575-020-0289-5">https://www.nature.com/articles/...
Social media and medicine

Patients are exposed to and actively seeking health information on social media. Greater attention to and engagement with social media communication could improve health literacy and counteract...

https://www.nature.com/articles/s41575-020-0289-5
. #MedTwitter has been a tremendous community and educational resource. IMO, to enhance patient engagement and public health messaging, other platforms that possess more favorable algorithms for content dissemination should also be leveraged.
I also believe we must focus not only on information but also humanizing medicine and working with institutional policy. This may involve direct communication with social media platforms, institutions, and societies, which is part of an overarching mission w @AHSM_org
You can follow @AustinChiangMD.
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