My concern for whether my business can survive what& #39;s to come has been escalating over the past couple of weeks. Worst case, the industry we love & work in will be decimated, recovery could take years.

Now more than ever, we have to put purpose and people before profit.

Making a profit for me has always been something I& #39;ve had turmoil over. Every accelerator, every entrepreneur hub, every mentor wants to talk about your profits.

But, what about & #39;enough& #39;, what if we make enough money so everyone is paid well. If that& #39;s the aim, it& #39;s all simpler.

Right now, I& #39;d rather keep my whole team in a job and do the work that matters to us, than worry about what dividends I can take, or the profits I can quote at a networking event.

This is why I don& #39;t get invited to & #39;start-up& #39; networking events. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤣" title="Lachend auf dem Boden rollen" aria-label="Emoji: Lachend auf dem Boden rollen">

#PeopleBeforeProfit