What differentiates audio from other forms of communication is the ability to focus.

Most people are happy listening to 1hr podcasts, so why not use that ability to focus by learning through an audio lesson?

No distracting visuals needed.

E-learning consultants are telling universities to shift more towards audio.

If they were to make video content, they advise to keep it shorter than 8 minutes.

Guess why?

It's because with educational video content, people lose their focus 6 to 8 minutes in.

We are spoiled by the likes of TikTok with fast paced short video.

So why not go where people's patience lies?

Audio still has people's patience.