Hot(?) take: Social has a ceiling (as a sole means of career trajectory).

1/ It’s great for building strategy, creative & critical thinking muscles. It forces you to become your consumer. But... https://twitter.com/anthonyyepez/status/1292917951809675264

2/ At some point, you need to expand your skill set and/or bring your social skills to another marketing discipline.

Leverage your innate understanding of content/community to bring a consumer-first approach to everything you do - be it digital UX, brand, or product marketing

3/ Building a strong marketing acumen ultimately comes from a varied experience.

So, if you’re in social now, start mapping out the steps to CMO, et al. Where do you need to grow? How can you take projects to help fill skill gaps?

4/ Your career is like your fitness regimen. You can’t do the same thing over and over and expect to get better, stronger.

Take new roles, get uncomfortable, make mistakes, get your wins, then go for those big marketing roles

Thank you for coming to TED Talk.