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I got Inspired yesterday when @mkobach talked with @david_perell about favorite ads from childhood.
That got me thinking. What are mine?
Oo yeah, I have them all saved. And share them in this tread.
Three below this tweet is my favorite!
Enjoy.
That got me thinking. What are mine?
Oo yeah, I have them all saved. And share them in this tread.
Three below this tweet is my favorite!
Enjoy.
Budweiser 2018 Super bowl commercial.
The music. The footage.
The meaning.
Worth a watch.
The music. The footage.
The meaning.
Worth a watch.
Ford "get unstuck" commercial.
We all struggle at some point, with some thing. Don't give up. You can figure it out.
Sound music choice.
We all struggle at some point, with some thing. Don't give up. You can figure it out.
Sound music choice.
The boy & the piano.
A gift can change a young persons life. John Lewis & Partners christmas ad demonstrated storytelling mastery.
We've all been there, doing that thing we love, thinking back on the journey.
They nailed it. Well done.
A gift can change a young persons life. John Lewis & Partners christmas ad demonstrated storytelling mastery.
We've all been there, doing that thing we love, thinking back on the journey.
They nailed it. Well done.
Here's a video on the making of the above ad.
The boy and the piano.
The boy and the piano.
Quiet the doubters.
Shows contrast between something we all know â struggle. anxiety. frustration.
And what could be. An aspirational identity. Happy family life. More time. Less stress. More clients.
They positioned their product as the solution. Smart.
oo and the music!
Shows contrast between something we all know â struggle. anxiety. frustration.
And what could be. An aspirational identity. Happy family life. More time. Less stress. More clients.
They positioned their product as the solution. Smart.
oo and the music!
Toyota dad's home.
This pulls on your heart. Family matters.
And this commercial does a brilliant job tapping into something we all know.
That we wan't to be with our loved ones during the holidays.
This pulls on your heart. Family matters.
And this commercial does a brilliant job tapping into something we all know.
That we wan't to be with our loved ones during the holidays.
In each of the above commercials, we can learn something.
When you create an ad that's product focused, it's difficult to tap into the viewers soul.
Instead,
Tell stories.
Evoke Emotions.
Bring back Memories.
And you create an ad that resonates. ( @david_perell
)
When you create an ad that's product focused, it's difficult to tap into the viewers soul.
Instead,
Tell stories.
Evoke Emotions.
Bring back Memories.
And you create an ad that resonates. ( @david_perell
)
