Trying to make your 1 tweet stand out amongst 6,000 is hard.

Trying to make your 1 tweet stand out amongst the other 350,000 that get posted every minute is even harder.

So what do you do?

In short: create a value tipping point.

LETS HAVE A THREAD PARTY

A value tipping point is something that’s got so much value that people can’t quite believe it’s free.

It makes people “tip” you by retweeting it, liking it, sharing it amongst friends, clapping or singing a song about it.

“OK” I hear you say. So far, so good. I’ve heard this from everybody else before.

Create more value. Everybody says that.

But how?

Let’s go through a few examples.

Do a Justin Mikolay and analyse somebody’s last 3000 tweets

His value tipping point was so strong I’ve just tipped him again by including him in this article.

https://twitter.com/jmikolay/status/1278038597174779906?s=21.

Do a @producemore type account and add value to other people’s content

Here I looked at a @justinsua tweet and visualised it. https://twitter.com/producemore/status/1290623119196028929?s=21

This can work for physical products too.

Give away nearly all of the product for free like @DurableStretch did with his Workshop Tactics product.

https://www.workshoptactics.com/pages/tactics 

Then when they want to physical product, sell it to them.

What has each one of these got in common?

An insane value tipping point.

Each of these things have been provided for free, no questions asked.

No email signups, no expectations from the user. Just a 100% up-front value give that guarantees a value tip of a retweet, like, share, whatever you like.

Here’s the common tactics I see to create your very own value tipping point.

- Take somebody’s tweet and recreate as an image, podcast, video, email (credit them heavily)
- Create a long piece of content that shares something only you know for free

- Turn that long piece of content into other mediums: podcasts, images, tweet threads, emails
- Create a free digital product that’s full of specific and specialist knowledge
- Jump on free video calls with people to discuss their ideas as often as you can

- When you spot somebody struggling on Twitter, DM them with advice of how you would fix it (if you have the right knowledge to help)

The key to most of these options here are helping a specific person with a specific problem.

This could be expanded out to solve a specific problem for lots of people too. The key is being specific.

But what happens if you don’t create value tipping points? Well, things don’t get shared.

If you don’t create value tipping points you create stagnant content.

That stagnant content just turns into dirty water over time that nobody wants to drink. If what you’re sharing doesn’t need to be shared further, well, it won’t get shared further.

Focus on creating content that shares ideas from your unique perspective. When you do that: people will share your big idea because they’ll never have read anything else like it before.

Go big with your value or…don’t bother at all.

You can listen to this thread https://player.captivate.fm/episode/7190c041-b791-43e3-b275-a0c55c15b801

You can read this thread on my website
https://getdoingthings.com/blog/value-tipping-point

Want more threads about content and marketing?

OH I GOT EM ALRIGHT https://twitter.com/craigburgess/status/1270756842923274242?s=21