4 Types of Buyers

Identify the type of buyer you are dealing with, and engage accordingly.

1. The Brainer
2. The Bully
3. The Buddie
4. The Busy

(THREAD)

1. The Brainer
This Buyer talks facts and figures. The culculator directs every step of the conversation.

Have your figures on your fingertips. Make a business case. Sell benefits.

2. The Bully
He (She) is domineering. Plays the power game.

Don't flex your muscle, you need him more. Honor is a key. Internally play the Bold & the Beautiful.

3. The Buddie
Easy going, friendly. Open to suggestions.

Be relational, connect, value their good heart. Keep it professional.

4. The Busy Buyer
Ever swamped with work & meetings.

Timing is everything. Patience is a virtue. Say much in few words. Master your elevator pitch.