I often observe academics, marginalized scholars, apologize for "self-promotion” of work focused on community empowerment. In contrast, straight white male able-bodied academics only interested in self-promotion as a way of moving up the career ladder have no shame in their game.

Most of the people who apologize for self-promotion, are precisely the people whose research needs to get out to a wider public. It is not self-promotion to get the word out about this research. It is our ethical responsibility as researchers and activists to do so.

It is not self-promotion to want to celebrate your accomplishments with like-minded people who appreciate your work. This can be a form of self-care for many whose critical work may not be well received by mainstream scholars in their field.

Bringing attention to this work also helps other scholars cite marginalized voices. This is not diversity for diversity's sake but about acknowledging the knowledges created by marginalized communities that straight white man have so happily taken credit for over the years.

So don't apologize for getting the word out about your research. It is part of your efforts to make the world a more equitable place.

Personally, I love hearing about all of the amazing work that my academic friends are doing as it inspires me to keep doing what I do as well!