Read on Twitter
1/ Last week my friend @thisiskp_ had a Twitter thread that blew up - there were over 50+ newsletters that people submitted. I recently launched a newsletter so I went go learn. I subscribed almost all of them and analyzed their flows. Here are my early learnings. (SoC)
2/ No one knows what your newsletter is about, nor will they remember. Answer the question: What is this newsletter about? a. On the landing page, b. In the welcome email, c. In your newsletter. (reminders help)
3/ Preview Text - use the email preview text wisely (big missed opportunity for most newsletter writers) - I didn& #39;t know what this was btw.
4/ Use simple language. I unsubscribed all newsletters using language I didn& #39;t understand. If it was too hard I was out.
5/ The best newsletter explained to me how NOT to miss an email from them (email hygiene)! (I stole some copy for sure!!)
6/ Specify when they& #39;ll get the newsletter (day/time)
7/ Include a picture of yourself! (Your audience will love you for it!)
8/ If you have heavy resources (ebook, etc.) tell people in the welcome email. It could be just the body of work they& #39;re looking for!
9/ Help the reader know where else to find you (ahem, Twitter AND reply to the email)
10/ Get to the gist of things in the Welcome email (make it all about them), THEN, give them more but cover the basics up front.
11/ DO NOT sell them to pay for your newsletter. Almost every Substack email was guilty of this.
Hurt the writer& #39;s brand immediately. (I don& #39;t think most Substack writers know this is happening)
Hurt the writer& #39;s brand immediately. (I don& #39;t think most Substack writers know this is happening)
12/ DO NOT make the reader do a lot of work. So many welcome emails had 10+ calls to action. Don& #39;t believe me? Go subscribe to 50+ newsletters yourself and see how it feels.
13/ Hope this stream of consciousness helps. If you have any great newsletter tips please @ me.
@nickrfrost 
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