Read on Twitter
1/ Last week my friend @thisiskp_ had a Twitter thread that blew up - there were over 50+ newsletters that people submitted. I recently launched a newsletter so I went go learn. I subscribed almost all of them and analyzed their flows. Here are my early learnings. (SoC)
2/ No one knows what your newsletter is about, nor will they remember. Answer the question: What is this newsletter about? a. On the landing page, b. In the welcome email, c. In your newsletter. (reminders help)
3/ Preview Text - use the email preview text wisely (big missed opportunity for most newsletter writers) - I didn't know what this was btw.
4/ Use simple language. I unsubscribed all newsletters using language I didn't understand. If it was too hard I was out.
5/ The best newsletter explained to me how NOT to miss an email from them (email hygiene)! (I stole some copy for sure!!)
6/ Specify when they'll get the newsletter (day/time)
7/ Include a picture of yourself! (Your audience will love you for it!)
8/ If you have heavy resources (ebook, etc.) tell people in the welcome email. It could be just the body of work they're looking for!
9/ Help the reader know where else to find you (ahem, Twitter AND reply to the email)
10/ Get to the gist of things in the Welcome email (make it all about them), THEN, give them more but cover the basics up front.
11/ DO NOT sell them to pay for your newsletter. Almost every Substack email was guilty of this.
Hurt the writer's brand immediately. (I don't think most Substack writers know this is happening)
Hurt the writer's brand immediately. (I don't think most Substack writers know this is happening)
12/ DO NOT make the reader do a lot of work. So many welcome emails had 10+ calls to action. Don't believe me? Go subscribe to 50+ newsletters yourself and see how it feels.
13/ Hope this stream of consciousness helps. If you have any great newsletter tips please @ me.
