Article in @ftchinese: TikTok Falls, Who Benefits The Most?

Interesting charts in case you weren't aware of TikTok's demographic, this is comscore so make of it what you will:

18-24: 26%
25-34: 25%
35-44: 20%
45-54: 13%
55-65: 13%
65+: 3%

Household income $100K+: 37%
<25: 18%
And this is TikTok gender breakdown, quite blurry, but per App Ape:

Total users: 63% female (red) vs 36% male (blue).

By gender seems like it's less uneven for users past their teens, but for teens it's like almost 2.5x F to M ratio.

http://www.ftchinese.com/story/001088909?adchannelID=&full=y
PS The conclusion is Facebook benefits the most.
Also that everyone wants these users.
Well, tell me something I don't know, LOL. 🤷‍♀️
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